Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Identify the audience. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. The nice thing about services like SnapPages is that they offer this built-in.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. story of why: Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday. I understand why he would think that – Google Analytics tells him so.

Analytics 292

Analytics Social Media Campaign Viral 292

Brandanew

JUNE 15, 2015

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Viral marketing. Viral marketing. Storytelling.

Viral 100

Viral Marketing Social Media SEO 100

abovethecrowd.com

OCTOBER 17, 2013

The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Awareness of the service was clearly spreading virally through word of mouth. For starters, the business metrics are quite compelling.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Duct Tape Marketing

MARCH 15, 2023

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. What do you see that businesses need to be doing? [21:35] 21:35] What are you telling people about GA4 today?

Software Review 81

Software Review Marketing Metrics Analytics 81

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Offers virality optimization tools and A/B testing inside Facebook.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. Founders are magpies, chasing the shiniest new thing they see. There are also some rules for what makes a good metric in general.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

MAY 23, 2016

“If you can fix a problem for someone and do it better, quicker, and/or cheaper than your competitor, you’re off to a good start.” – Gabriel Kuperman, founder and CEO of CuePin. We created UpKeep to fill this void—a cloud-based solution that was affordable for any size business.” – Ryan Chan, founder of UpKeep.

Software Review 74

Software Review Software Delaware Forecast 74

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

JANUARY 26, 2017

And it’s not an isolated metric but the one taken in comparison with other pages ranking next to that one. That doesn’t mean your page bounce rate is an unimportant metric: A higher than usual bounce rate signals of poor user experience (hence lost users and conversions). What other SEO issues do you see often?

SEO 28

SEO Mobile Internet Search 28

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Knowing these will help a founder position her pitch to get investors’ attention. Founders need to keep their eye on the prize — not just the next funding round. Business Model.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. Briggs narrows the long list down to one key metric: watch time.

Channel 106

Channel Video Audience Software Review 106

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. You use analytics to measure the results of your experiments. Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. Hopefully not.

Lean 284

Lean Analytics Metrics Viral 284

The Next Web

AUGUST 26, 2012

The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). As a founder, your job is to build an incredible team full of talented people, and give them the input, help, resources and advice where needed.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. But the exceptions are rare and tend to be founders. For that year, the metrics look amazing. Their growth came from users, and they had true virality. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

gigaom.com

JUNE 18, 2012

As the CEO of Parse.ly , a data and analytics platform provider for large-scale content sites, I’ve worked with teams from some of the biggest online publishers to resolve their data challenges. The best publishers are getting even more savvy and looking at the virality of individual stories to judge success. Email address. john terry.

Viral 50

Viral Technical Review Social Network SEO 50

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) BonitaSoft has offices in France, the U.S. and China, and recently recorded their 1,000,000th download of Bonita Open Solution. in place before you expand.

France 77

France Marketing Social Media Startup 77

Up and Running

OCTOBER 18, 2016

page, which focuses on “the wisdom of GE founder, Thomas Edison, and other revolutionaries”: General Electric’s “That’s Genius” page on Pinterest. The last thing you want is one of your pins going viral without users knowing that it came from your business! Keep track of key metrics.

Small Business 60

Small Business Marketing Social Media Curation 60

Up and Running

NOVEMBER 5, 2014

And, the better and more useful the content you create, the more likely it will be to go viral. Our hashtag, #TrackThis, is one we created to be used exclusively alongside webinars that feature Palo Alto Software’s CEO, Sabrina Parsons, discussing topics relating to the right metrics to track in a business. Use google analytics.

PR 139

PR Hiring Social Media Media 139

blog.expensify.com

APRIL 24, 2012

Hey, David Barrett, instead of considering the percentage of start-ups that don’t use.NET as some kind of meaningful metric, the more important metric is how many of these start-ups burn through their venture funds before producing any viable product to sell. March 27, 2011 at 3:50 pm. Robert Stanton. March 27, 2011 at 9:56 pm.

Java 107

Java PHP Software Review Coder 107