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Female Founder Interview: Author and Business Leader Martha Razo

The Startup Magazine

As part of The Startup Magazine’s Female Founder Interview series , we interviewed Martha Razo, author of the book, Business Diva: Stories of Women Leading in Business. Martha: Business owners measure their growth by their numbers; revenues, profits, number of employees, the number of locations they own, etc.

Founder 165
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Measuring progress with big data and analytics.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
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7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Let the data and the analytics suggest the questions you need to ask, not the answers. Keep your eye on the data and the analytics. Recognize that the problem and needs will shift.

Analytics 149
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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Measuring progress with big data and analytics.

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Revenue-Based Investing: A New Option for Founders who Care About Control

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. founders, marketers, investors?—?and Founders, marketers and growth leaders?—?join

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