ConversionXL

JUNE 16, 2022

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Averages this.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation. Segmentation based on such metrics helps tailor your communication strategies to connect directly to the needs and interests of each group.

B2B 128

B2B Forecast Entrepreneur Analytics 128

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. What metrics should I use? This is the main reason I love frameworks. The DMMM and CLoS are strategic frameworks (you should embrace them right away!), The Web Analytics Consultant Quandary. Use BR & CV.

Framework 126

Framework Analytics Web DC 126

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. As you continue your research, start adding metrics like volume, competitiveness, etc.

Framework 123

Framework B2B SEO Search 123

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Measuring progress with big data and analytics. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

Board Effect

JULY 23, 2023

SWOT analysis – A SWOT analysis is a framework that helps higher education institutions evaluate the school’s competitive position. Metrics and key performance indicators will help quantify the results. Mission – The mission statement describes succinctly how the institution will achieve the vision.

Technical Review 52

Technical Review Colorado Software Review Government 52

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 16, 2019

That’s the nature of shipping marketing campaigns—the sprint is a framework, not a mandate, for guiding our work. Marketing sprint phases and goals: Although I’ve adapted the framework and timeframe, the goals during each phase of the sprint remain true to the process: Map. In the DACI framework, you assign specific roles: Driver.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

FEBRUARY 4, 2020

Our company, Smartlook , provides qualitative analytics solutions for websites and mobile apps. We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. The original sign-up flow.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Analytics 60

Analytics Metrics Advertising Europe 60

The Startup Magazine

MAY 12, 2022

While it is unclear how much Google uses speed as a metric, what is clear is how users treat a slow-loading website. For faster loading times, you’ll want to take advantage of front-end frameworks that help convert eCommerce sites to Progressive web apps (PWAs) while also taking advantage of headless eCommerce.

eCommerce 143

eCommerce Analytics Framework Mobile 143

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. These functions cover everything from sourcing new investments to accelerating portfolio companies.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. This is a correlative metric – a behavioral cohort used as a heuristic for growth.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Lessons Learned

NOVEMBER 14, 2013

We wanted to give you a rundown of what’s in store, along with particular insight into two of the workshops we’re most excited to have lined up for Gold and VIP attendee s—one session with Jez Humble on implementing continuous delivery and one with Alistair Croll on Lean analytics for corporate entrepreneurs.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2017

Optimization polymaths often come from a variety of backgrounds , including IT, design, UX, analytics, marketing, translation, photography, etc. CRO’s are faced with a similar dilemma… It’s not enough to have a general understanding of Statistics, Development, UX Design, or Analytics. Conclusion.

Conversion 104

Conversion Chad Analytics Forecast 104

Seeing Both Sides

MAY 19, 2019

Once you have reviewed this framework for deciding what you’re looking for, below you will find a list of over 600 companies to research and approach. CHI : AvantCredit, bloXroute , Civis Analytics, Fooda, FourKites, Kin Insurance, Project 44, ShopRunner, Sprout Social, Tempus. Are You Suited For A StartUp? East Coast. . .

Startup 24

Startup DC India Software Review 24

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

Occam's Razor

APRIL 15, 2019

Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). If, for any number of valid reasons, you are stuck there my advice is to focus your analytical efforts exclusively on the Attacker's biggest fears. To provide context.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

Steve Blank

MARCH 3, 2015

To create great entrepreneurs, we had to give our students the experience of navigating the chaos and uncertainty of running a lean startup while providing the same kind of rigorous framework the business plan did in its day. Done informally as part of an accelerator, yes, but not with a framework based on a clear process and clear pedagogy.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., ” So how do you figure out which tools you’ll need?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48