ConversionXL

AUGUST 11, 2021

Therefore, it’s important to dig deeper to provide information on: How your audience interacts with your brand (social media, newsletters, podcasts, YouTube videos, etc.) Data on interactions can be found in social analytics dashboards and Google Analytics. . End your document with a call-to-action and clear contact information.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

YoungUpstarts

JULY 26, 2020

Employ Analytics. Analytics are the numbers that tell you how well your business’s online presence is performing. How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. How many customers browse but do not buy?

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? What you learned 6 months ago could already be outdated information. The Current State of PPC. The same concept applies to PPC, of course. CPC Is Rising.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 27, 2015

Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. How, indeed, did they demonstrate ROI? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

Hearpreneur

FEBRUARY 13, 2022

You can create an application that analyzes a large quantity of data that provides vital information and helps in the decision-making process for real estate market players. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. 24- Big analytics, blockchain and 5G .

Artificial Inteligence 104

Artificial Inteligence Software Review Technical Review Entrepreneur 104

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Adword is a PPC method to promote your website. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. This last piece of the Ad Group puzzle should contain information and images that match the keyword list and the ads as closely as possible. webmaster tools query data. product databases.

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. You have access to a wealth of information through your existing customers. Gather insights from Google Analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There, some primitive benchmarking information you can use. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Cohort analysis can give you information that A/B tests results alone cannot, because it tracks different user segments. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.).

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 29, 2020

And, for Amazon’s algorithm, bullets are a semi-structured way to imbibe information, which helps the search engine compare similar items (and rank them more effectively). Because Amazon has end-to-end analytics and is interested in sales, however, sellers can focus on copywriting that persuades users to buy. Image source ).

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.]. Just open Google Analytics.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. Its job is also to provide information to people who want to learn and then call your phone center to buy. That's why multichannel analytics is so important. Not impossible. Or just submit a lead and have you call them.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 14, 2013

We have proof that data-informed decisions provide a great ROI, yet most are not doing it. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? Web analytics - Google Analytics (or whatever you use) is a goldmine. Smart or stupid?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

FEBRUARY 5, 2013

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. You can analyze Mobile Search performance with Mobile Referring traffic information. It artificially inflates the importance of a change in the metric might not be all that important.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) My macro goal is to make you dangerously informed. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. than multi-channel attribution modeling. It is a pretty easy question to answer.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. per month; we use it at crowdspring) that can provide detailed analytics on the top keywords used in search engine marketing by your competitors, but also which of your competitors receive the most organic search engine traffic.

Social Media 51

Social Media Marketing Analytics Audience 51

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. In addition, you’ll consistently come up short on bringing true business value to your company.

Analytics 132

Analytics eCommerce Metrics Campaign 132