YoungUpstarts

OCTOBER 13, 2013

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. These activities can be visualized by Chess Media’s chart below: Courtesy of Chess Media Group.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 252

Social Media Media Entrepreneur Metrics 252

YoungUpstarts

MARCH 18, 2013

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic.

Social Media 269

Social Media Small Business Media Marketing 269

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Occam's Razor

SEPTEMBER 24, 2012

Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV! 6: Closing Thoughts: Two Crazy Social Media Lessons. A push on Facebook was a part of that effort. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video content is easily subject to behavior analytics. Post them to social media and your blog page. Crunch the numbers. Reach customers on a deeper level.

Video 75

Video Marketing Harvest Bandwidth 75

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

The Next Web

DECEMBER 2, 2013

And that involves processes, structures, feedback loops, analytics and a community.”. With Vine, you’re building a backend system that stores video and a front-end that is a simple viewer and an easy way to share content out to social networks,” says Thadd Selden, Worry Free’s CTO. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet.

Analytics 134

Analytics Video Matching Conversion 134

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. Viral marketing.

Viral 100

Viral Marketing Social Media SEO 100

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start?

Naming 94

Naming Technical Review Social Media Startup 94

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

NOVEMBER 5, 2012

You will not fundamentally change consumers media consumption habits. Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. What analytics are you going to use? The concise guide is here.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] It is a social network (like Facebook).

Analytics 149

Analytics Marketing Audience Channel 149

YoungUpstarts

NOVEMBER 21, 2016

You can share your site on all your social networks. You can have your staff share your site on various social media platforms. But your organization doesn’t have enough in personal relationships to create a viral following in the beginning. The reality is, people are fickle.

SEO 100

SEO Marketing Startup Mobile 100

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Pascal's View

SEPTEMBER 4, 2013

Digital content providers from traditional print media franchises to traditional television have finally figured out that giving away your valuable content on the Web will only accelerate your ability to go out of business. LittleCast lets any videographer sell video on social networks. Try it, you’ll like it!

Video 35

Video Social Media Media Social Network 35

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

Social Media 108

Social Media Analytics Media API 108

ConversionXL

JUNE 24, 2014

Some e-commerce websites might decide against offering social login if their target audience is aged 55 or older – these users are much less likely to have social accounts. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Some ecommerce websites might decide against offering social login if their target audience is aged 55 or older—these users are less likely to have social accounts. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

MAY 29, 2015

Google Analytics. To get a good baseline for who your audience is, use your website’s Google Analytics data. Which blog posts get the most shares, views, or impressions on your blog and across your social networks? People love quizzes, especially on social media. Twitter Analytics. Blog Topics.

Customer 28

Customer New York City Analytics Social Media 28

crowdSPRING Blog

JANUARY 18, 2011

For example, when we evaluated several years ago whether to participate on Twitter, Facebook and other social networks, we established five goals : find new customer prospects. build a community on each social network. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Lean 90

Lean Marketing Small Business Campaign 90

Duct Tape Marketing

APRIL 30, 2015

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. An alternative is to target bloggers and media outlets directly. Get enough outlets in your network, and you could have hundreds of thousands of new readers and fans of your content, which ultimately leads to conversion upticks.

Distribution 28

Distribution Cost Social Media Viral 28

Duct Tape Marketing

MARCH 6, 2014

I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, the director of a large software company in Australia. Looking at Google Analytics, it seems like people just get the information and go. photo credit: Craig Garner.

Marketing 75

Marketing Social Media Australia Viral 75

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Why businesses use social media today.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

JANUARY 11, 2013

We connect them to hundreds of thousands of potential new customers using email marketing, social networks, and display ad campaigns. After that you can earn more “votes” by posting affiliate links of the campaign on social media – brilliant! Their numbers are impressive. 110 000+ Twitter followers.

Campaign 95

Campaign Estonia Social Media Viral 95

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

YoungUpstarts

AUGUST 25, 2020

It is the type of marketing that has always been practiced in the traditional media. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Advertising on Social Networks.

Marketing 179

Marketing Social Network Advertising United States 179

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Latest Social Media News. The Social Good Brief. Latest Media News. 12 Essential Social Media Cheat Sheets. Social Media Lists.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Brandanew

AUGUST 1, 2015

Time doesn’t wait, nor does what happens 24x7x365 on social media. It does not spare anyone – not the one who is down with a viral or the one who is on a vacation after almost an year. Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep. The sad part? Hootsuite. SproutSocial. SocialFlow.

Social Media 100

Social Media Media RSS Campaign 100

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The folks at Performable also recently added a new analytics backend that focuses on conversion goals rather than just testing alone.

Developer 73

Developer Software Review PHP Social Media 73