Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens.

Social Media 315

Social Media Media Startup Analytics 315

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6- Next, technology is your ally.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers). Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers). Cohorts vs. segments: What’s the difference?

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens.

Social Media 199

Social Media Media Analytics Viral 199

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. › Analytics › Actionable Analysis. Actionable marketing tip: At a minimum, have a mobile strategy to ensure that consumers can access your site from your social media location regardless of whether theyre using a computer, smartphone, or tablet.

Social Media 86

Social Media Media B2C New York 86

Both Sides of the Table

APRIL 28, 2010

Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

The Next Web

DECEMBER 2, 2013

With mobile development agencies and product incubators on the rise and more corporate “labs” spinning out each day, there’s no shortage of talent to help you build the next great Web or mobile app. And that involves processes, structures, feedback loops, analytics and a community.”. 4) WhatsApp. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Measuring viral adoption is obviously important. On measurement.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

FEBRUARY 1, 2019

Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities. Capitalize on the massive trend and power of mobile. Highlight how your brand supports mobile, for shopping, purchase transactions, usage, and support. Use analytics to assess your efforts and your competition.

Differentiation 184

Differentiation Social Media Analytics Viral 184

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and the fading MySpace is for tweens and creative types.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. With the proliferation of mobile devices as our primary means of Internet access , and bandwidth and speeds increasing with fiber-optic Internet , it’s prime time for video.

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd. Attract key stakeholders with sensitivity.

Social Media 147

Social Media Media B2B Analytics 147

Up and Running

JANUARY 22, 2020

You should also link your Search Console to Google Analytics. And, be sure your website load speed is blazing fast and responsive on any mobile device. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Mobile is where it’s at. Innovation in marketing is perhaps more important than product innovation. Want control?

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and the fading MySpace is for tweens and creative types.

Social Media 238

Social Media Media Cost Startup 238

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Qwilr to create modern, mobile-native collateral.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and MySpace is for tweens and creative types.

Social Media 232

Social Media Media Entrepreneur Analytics 232

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

mashable.com

MAY 28, 2010

Names based on rhymes (TopShop, T-Mobile HotSpot), repetition ( Bebo , Lala ), and alliteration ( Firefox , BlackBerry ) tend to be memorable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! You can also use poetic devices to ensure the names stick.

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

NOVEMBER 21, 2016

But your organization doesn’t have enough in personal relationships to create a viral following in the beginning. We recommend you check out Google Analytics and review where people are coming from and what are they doing. With most people using smartphones and using those phones to access web pages, you need mobile optimization.

SEO 100

SEO Marketing Startup Mobile 100

The Equity Kicker

AUGUST 14, 2014

Trackable analytics on reader behavior! Build up social capital, focus on “sharing” and watch your amazing work go viral! ” Mobile: “ Everything before was a falsehood, the reality is that everyone is on their phones now. Just like the print ads you know and love, only cheaper and with better metrics!”

Advertising 106

Advertising Web Viral Mobile 106

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. For the first time in history content producers can build a direct relationship with views through subscribers, email addresses and mobile phone number.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

Analytics 149

Analytics Marketing Audience Channel 149

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Offers virality optimization tools and A/B testing inside Facebook. Analytics also extend to iPhone and web apps using Facebook Connect. Includes content mobile guides, ie. Total Raised: $21.4mm.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Women Entrepreneurs Can

FEBRUARY 6, 2020

The Good: Mobile Banking. One of the most helpful tools to come along in the digital world is mobile banking. You don’t even need a special app to take advantage of mobile banking because there are so many ways to access your financial records now, including through the institution’s website. Want to learn another language?

Flash 52

Flash Mobile Video Viral 52

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Reid Hoffman

MARCH 23, 2021

Many times, a global view of data is sufficient, like the virality curve at PayPal. And of course, there are any number of analytics companies like App Annie that sell or even give away data on trends in the mobile space. But other times, you need the ability to make micro as well as macro decisions.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Social media analytics. February 9, 2012 by Ann Smarty.

Social Media 108

Social Media Analytics Media API 108

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Pascal's View

SEPTEMBER 4, 2013

In addition, LittleCast provides detailed analytics and engagement tools to the videographer to manage the distribution, customer engagement and revenue. LittleCast has created a real–time mobile and social store for video; the platform is similar to eBay in that the content producer can set the price and change the price.

Video 35

Video Social Media Media Social Network 35

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Dropbox: first achieved growth through virality. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106