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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The VP of Sales comes to a board meeting, still optimistic, and provides a set of reasonable explanations – “our pipeline looks great, but orders will close next quarter” or “we’ve got lots of traffic to our site, we just need to work on conversion.” Just had a conversation today with a student taking Steve’s class.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Archive and distribute the learnings. Of course, there a lot of different growth processes.

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A Different Kind of Incubator - The Hive

SoCal CTO

What I really liked in my conversations with The Hive is that they are willing to work with and fund ventures that would never get VC dollars. Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? Use 301 instead.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

Tag Memes - Someone posts a question and "Tags" five people to give their response. Im constantly frustrated by conversations that take place in discussion groups that cant cross the border into the blog world. See Five Things Meme as an example. Interaction: * Not much right now between LinkedIn and my blog.

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Touching the Hot Stove – Experiential versus Theoretical Learning « Steve Blank (tags: startups) [.] I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. It’s not a substitute for customer input and understanding. Sometimes you need a few more lessons touching the hot stove.

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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

From tagging tweets and posts, to simply notifying business chambers and local media, you will find many venues and organizations that will be motivated to share your story on social media. Conversion Optimization. 7 Stages of a Total Online Presence Seminar Archive Yesterday I conducted an online seminar to over 1,300 small.