mashable.com

OCTOBER 5, 2012

This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains. This may include the product category (travel, music, fashion) as well as the product function (discovery, sharing, tracking).

Naming 104

Naming Startup Social Media RSS 104

mashable.com

MAY 28, 2010

Frances McInnis is a journalist and crossword enthusiast based in New York City. There’s a spectrum from descriptive names which speak directly to a product benefit or attribute, to empty vessel names, where it doesn’t mean anything about the product that we’re talking about.&#

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

mashable.com

JULY 4, 2012

Content spinning: Taking an article, editing it slightly to change some words and then publishing. ‘The Amazing Spider-Man’ Has a Not-So-Amazing Bing Product Placement. Productivity Lists. viral video. viral videos. Mashable France. This isn’t rewriting. How did Penguin affect your business?

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

mashable.com

JULY 18, 2012

The product is the star of the show.” And self serving promotion to David and his articles. As was mentioned, luck and the ability for your product to be “sticky” enough to generate the traction necessary to get eyes pointed your way. Bad article / advice. Productivity Lists. viral video.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Lessons Learned

MARCH 24, 2009

Most of the content for my presentation is drawn from my original article on engagement loops , with new diagrams courtsey of my friends at Kontagent and a few new examples. These decisions are critical to the success of any high-engagement product, and they take place entirely inside the minds of customers. Impressive.

Metrics 88

Metrics San Francisco Lean Viral 88

thenextweb.com

OCTOBER 17, 2011

Most of Google’s products are launched in beta in small, often buggy patches. 1 A viral launch page. They even use their own product as a launch page, because they’re still in private beta! They even use their own product as a launch page, because they’re still in private beta! Shareables. Social Media.

Social Media 67

Social Media Stealth India Startup 67

mashable.com

OCTOBER 11, 2011

Not to mention, early-stage startups usually only employ a few people focused on product and development. If your startup is in that boat, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement. Screenshots of the product.

PR 103

PR Startup Social Media Technical Review 103

mashable.com

SEPTEMBER 12, 2011

No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development.

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

JANUARY 18, 2012

” Along these lines, a strong brand or product can overcome a potentially ill-conceived name. I thought is was a US product, but looking into it now it may only be an Australian product. Great article! Great article and something I have had to agonise over 3 times in the last 2 years. I was far from alone.

Naming 97

Naming Social Media Social Network RSS 97

mashable.com

SEPTEMBER 29, 2010

In this article, we’ve identified 11 trends in web company logo design. The name-in-a-sans-serif look says your company has nothing to prove and that you focus on product over promotion. Raaz Shrestha what a grand article. Others still are simply overused, which is the saddest scenario of them all. Thanks for the roundup!

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

In this article, we’ve identified 11 trends in web company logo design. The name-in-a-sans-serif look says your company has nothing to prove and that you focus on product over promotion. Raaz Shrestha what a grand article. Others still are simply overused, which is the saddest scenario of them all. Thanks for the roundup!

Web 111

Web Design Social Media PHP 111

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. This article made my decision for me.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

mashable.com

AUGUST 31, 2010

This post is a perfect pair to the last article I read on BestSmallBizHelp.com , which lays out important information about starting up a home-based baking business - yummy! Here' the article: [link] Seriously, thanks. View More » Apple 5 Vintage Apple Products That Time Fo. De Bose Good post. What will you find here?

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

This post is a perfect pair to the last article I read on BestSmallBizHelp.com , which lays out important information about starting up a home-based baking business - yummy! Here' the article: [link] Seriously, thanks. View More » Apple 5 Vintage Apple Products That Time Fo. De Bose Good post. What will you find here?

LLC 75

LLC Ruby Social Media Startup 75

Startup Lessons Learned

DECEMBER 8, 2008

Lessons Learned by Eric Ries Monday, December 8, 2008 Continuous integration step-by-step Lets start with the basics: Martin Fowlers original article lays out the mechanics of how to set up a CI server and the essential rules to follow while doing it. Great article. So dont sweat the details - jump in and start experimenting.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. If the viral coefficient is 0.9,

San Francisco 168

San Francisco PR Lean Early Stage 168

mashable.com

OCTOBER 27, 2010

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Thanks for the informative article and I see the list is going to expand since many have added more sites. 5 Vintage Apple Products That Time Fo.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. link] May 23, 2011 17:11:03 Reply 0 Flag this comment 7daysageek Follow Hey good article! ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

mashable.com

OCTOBER 16, 2010

Carlos PublicWorksAgency.com CitizenRequest.com ChubbyBrain Ben - Nice article and def some very interesting changes occurring in the funding landscape. View More » Apple 5 Vintage Apple Products That Time Fo. Imagine another Google. publicworksagency Sounds interesting. Do any of these super angles reside in South Florida?

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

JANUARY 23, 2012

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. This article is grossly negligent in its advice. Productivity Lists. viral video. Mashable France. January 21, 2012 by Nellie Akalp.

LLC 68

LLC Technical Review Social Media Startup 68

mashable.com

OCTOBER 16, 2010

Carlos PublicWorksAgency.com CitizenRequest.com ChubbyBrain Ben - Nice article and def some very interesting changes occurring in the funding landscape. View More » Apple 5 Vintage Apple Products That Time Fo. Imagine another Google. publicworksagency Sounds interesting. Do any of these super angles reside in South Florida?

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

mashable.com

NOVEMBER 30, 2010

ChicaneDesign Great article Brett! We have utilized most of these aspects at www.chicanedesign.com I would love to hear your feedback on anything else suggested Isaak bonaparte Good article. Nice Article. Scope and a quickly released 1.0 and make sure every one is on board in terms of milestones, testing etc.

Software Developers 79

Software Developers Software Development Software Review Software 79

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

mashable.com

OCTOBER 27, 2010

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. 5 Vintage Apple Products That Time Fo. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app.

Small Business 104

Small Business Technical Review Social Media Software Review 104

mashable.com

AUGUST 20, 2011

August 20, 2011 by Lauren Drell 1 Share on Tumblr email share Share on Tumblr email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Sign in with Facebook or Twitter to get started!

Cofounder 81

Cofounder San Francisco Social Media Startup 81

Startup Lessons Learned

DECEMBER 7, 2008

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. The "just fix it" mentality is counter-productive here. At the end of the day, the product development team of a startup (large or small) is a service organization.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

mashable.com

FEBRUARY 15, 2012

Check out this article on advanced social media search as well as this list for more search terms. Love articles like this. Great article! Productivity Lists. viral video. Mashable France. I managed to fetch about 1,300. Spreadsheet details: Public script? Copy the spreadsheet here. Thanks for sharing this.

Social Media 108

Social Media Analytics Media API 108

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?

Customer 167

Customer San Francisco Lean Hockey Stick 167

mashable.com

DECEMBER 29, 2011

Birchbox didn’t discover the subscription product model when it launched in 2010, but it did make subscription service sexy. dog products ? Thanks for the great article, just wanted to add my two-penneth :-). Productivity Lists. viral video. Mashable France. Birchbox for Everything. Flag this comment.

New York City 83

New York City New York Startup Social Media 83

Cracking the Code

JANUARY 22, 2009

The company had the chance of selling a very sticky product to large customers paying upfront, so there was no need to improve the sales bonuses based on cash collection and multi-year contracts. Excellent article on the actual sales plan and associated incentives. Philipp, This is an excellent article. Philippe, Great article.

Software Review 91

Software Review Clawback Sales Salary 91

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Want to start up in France? This is the first article from Jason L. It’s a San Francisco Bay Area forum for networking, jobs and education for over 500 Product Management professionals. He's awesome.

Technology 191

Technology Product San Francisco CTO Hire 191

Startup Lessons Learned

SEPTEMBER 13, 2010

Or take a recent TechCrunch article about a startup I wont name: “X billion messages sent since June 2009.&# These articles treat this as a huge number, and it is. Is the company growing because of an amazing viral loop paired with a strong engagement loop? It’s possible, but the article doesn’t say.

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Andrew Chen recently did a great article on the economic model underlying freemium (it includes a detailed spreadsheet, too!). At a high level, anything that drives virality should be free. Pretty good deal, right?

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

The Startup Toolkit

MAY 15, 2012

Drop-shipping means you sell someone else’s products as your own (while having them do the hard work of delivering it). It’s a great fit for a muse because you don’t need to actually stock products, collect orders, or lick stamps. But the product is–by definition–commoditised. Drop shipping.

France 44

France Viral Internet America 44