A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

So if Photoshop were trying to appeal to the widest possible audience, they’d have tools like “Lighten&# and “Darken.&# Over time, expand your offering to appeal to a wider audience. Let’s make this concrete with a brand-new, modern startup. Working the pain in B2B. Ohh more puns! Details here.

Software Review 232

Software Review Technical Review .Net Design 232

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 13, 2019

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 199

Social Media Media Analytics Viral 199

Startup Professionals Musings

AUGUST 22, 2012

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 238

Social Media Media Cost Startup 238

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

MARCH 8, 2017

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

OCTOBER 2, 2013

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models. What are you working on now?

Management 150

Management Product Entrepreneur Silicon Valley 150

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. For a freemium model to work, you need to make sure your audience is extremely large, since typical conversion rates range from 3% to 10%.

B2B 60

B2B Product Small Business Administration SBA 60

Startup Professionals Musings

JUNE 18, 2011

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Rob Go

JANUARY 12, 2015

Prices in the startup world are relatively high. It is hard to translate rapid end user adoption with actual business success (eg: monetizing a large audience, or moving from end-user SAAS to enterprise sales). Traction for Consumer, Team for B2B. As an early stage investor, should you pay up for team or traction?

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Prices in the startup world are relatively high. monetizing a large audience or moving from end-user SaaS to enterprise sales). Traction for Consumer, Team for B2B. The observation here is that founders of great B2B companies more often than not have some demonstrable track record as operators or entrepreneurs.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Brandanew

FEBRUARY 17, 2016

You must have seen those viral “what happens next will blow your mind” links. Understand the audience. Sensationalist headline news may work for entertainment seekers but they may not work the same way with a more corporate B2B audience. However, being clear does not mean giving away everything.

Viral 100

Viral B2B Audience Social Network 100

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Sidetrack: What Are The Elements of a Viral Pre-Launch Page? SoundCloud’s primary audience is: Male. 5 Dimensions of Rockstar B2B explainer videos. What are you using our product for?

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] So I've been bene type for about a year, and one of the reasons why I joined Typeform was, was that early on, a lot of times startups don't think about that until they Sure. Karrie Sanderson (01:20): Right.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. We’ll even slow the production down or stop production to get the story right because we believe that it’s the story that entertains audiences. A Tutorial. A Company Overview. Or A Product Demonstration. image source.

Video 122

Video Software Review Cofounder Metrics 122

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Some e-commerce websites might decide against offering social login if their target audience is aged 55 or older – these users are much less likely to have social accounts. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

APRIL 3, 2018

it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Is my audience all the same? What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

David Teten

DECEMBER 3, 2019

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 2) Market . An example of a tech-enabled VC is Corl.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

MARCH 27, 2020

Then, to communicate with a broader audience, you should consider contacting your local press office. If your business appeals to a professional audience or is a B2B business, you might also consider attending trade shows to put your stamp on the market and allow other vendors to hear about your business and the products that you offer.

PPC 179

PPC Social Media Audience Advertising 179

Brandanew

SEPTEMBER 12, 2015

This is irrespective of the size of business and may be seen in Startup to a mid-sized company. Or worse still, expecting every single piece to be viral. Most companies take a big hit on their brand image because the content they are making use of, is not something that is in tune with their audience. . .

Marketing 100

Marketing Viral SEO B2B 100

conversionxl.com

FEBRUARY 4, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Sidetrack: What Are The Elements of a Viral Pre-Launch Page? SoundCloud’s primary audience is: Male. 5 Dimensions of Rockstar B2B explainer videos. What are you using our product for?

Analytics 98

Analytics Software Review Conversion Video 98

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Are you reaching the right audience?

Analytics 100

Analytics Social Media Marketing Media 100

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. So define the target audience for your content before you get into the content production stage (more on that later). Step #1: Set S.M.A.R.T. Step #5: And tell your stories !

Marketing 100

Marketing B2C Social Media Germany 100

Rob Go

JULY 11, 2013

In the B2B world, this could take the form of founders who have such strong market relationships that they can get things done on the sales and partnership side that create huge credibility for the company well in advance of what others could accomplish in the same time period. Produce a “wow” moment for a narrow audience that cares.

Distribution 66

Distribution Vertical Viral B2B 66

mashable.com

SEPTEMBER 22, 2008

Text The Mob – Collect feedback during presentations and seminars by posting polls or message boards on a large screen and having your audience send their input via their cell phones. b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. You can read his thoughts on startup marketing at www.cezary.co. You can read his thoughts on startup marketing at www.cezary.co. Naming can be one of the most difficult challenges in the early stages of a startup. SEE ALSO: Want Your Startup Name in the Dictionary?

Naming 84

Naming Startup Social Media RSS 84