Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71

Search PPC Kansas City B2C 71

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Strategic content is an effective way of increasing engagement with your audience, growing customer loyalty, enhancing a brand’s presence, increasing sales, and ultimately, improving your bottom line. Know Your Audience.

Marketing 40

Marketing B2C SEO B2B 40

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Digital marketing metrics are values that are used to track and measure campaign performance. Where to track bounce rate 5.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 4, 2016

Blogs, SEO, Ads. Email campaigns, Cold calling. Major lessons learned: Important to experiment with the structure of your content to find the one that works the best for a certain audience. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. Inbound marketing. Conclusion.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. I am out of breath! Glory will be yours!! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Hearpreneur

SEPTEMBER 18, 2020

My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Thus came Actor Aesthetic. #6- 6- Stems from what I do.

Naming 152

Naming India Chicago Entrepreneur 152

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. And I, that's really my expertise. Right, right.

B2B 83

B2B Marketing B2C ChatGPT 83

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

AUGUST 7, 2019

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Your audience is on their phone more than ever, so your site needs to be ready. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

FEBRUARY 3, 2017

Not only that but according to studies conducted by the CIM suggest that more than 80% of B2B marketers and 70% of B2C marketers used content marketing for their online businesses last year.

B2B 28

B2B B2C Curation Engineer 28

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. So you start a PPC campaign to drive paid traffic to the site.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

FEBRUARY 3, 2017

You might then decide to start an affiliate marketing program to help you reach new audiences. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. How Does It Work, Exactly? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. the expert/influencer has a chance to connect with a new audience and you have the opportunity to bring new value/perspective to your existing audience. That campaign was a definite success.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. One of the most important rules of any salesperson or marketer is know your audience.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Top keywords, for example, can reveal hidden audiences and segments.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. They must create content worthy of page one that at the same time breaks down the barriers between companies and their audiences.

Demand 48

Demand B2B Curation SEO 48