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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Physical-World Ecommerce. Step-Function Ad Tech.

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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

If you’re not using mobile software to get there, you should be. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Even if you’re the owner-operator of budding brand, creating an app that shows polish and adds value can capture a core audience.

Mobile 100
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Clubhouse put a big bullseye on social audio

VC Cafe

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Like in the early days of Web 2.0, It has however, a clever marketing launch to build traction: a new user can reserve a username (capture interest), but requires 10 followers (or some hustle) to get an invite code.

Audio 140
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Fifteen wrote positive reviews, and eight made second purchases within three months. Prose showed its ads to a broad audience of U.S.

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20 Entrepreneurs Reveal The Industry With The Most Optimist Future

Hearpreneur

Thanks to Noufal Bava, Epixel MLM Software ! #5- 5- Software, app, and web development. Software, app, and web development are two industries that have continued to grow in the first half of 2020, and I see both having a very bright future moving forward. Photo Credit: Darrell Rosenstein.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

From understanding the ‘dark web’ to proven strategies in repurposing content. Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. 21:52] is there anywhere you invite people to to connect with you or find out more about your work?

SEO 69