Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Brandanew

AUGUST 22, 2016

Most recently, they launched a unique integration of their social product with their CRM system. This means, you can finally track which social channel is getting you business leads and assign an actual $ amount to how much you make per channel. Social media is also about creativity and self expression.

Operations 100

Operations Social Media Lead Generation Media 100

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

DECEMBER 19, 2018

These changes lead me to believe that they’re aiming to make Google My Business like a social network for businesses. This provides yet another channel for you to identify hot leads and connect with your fans. You should be using video across channels, too. This serves local business owners well.

Marketing 73

Marketing Technical Review Software Review Retention 73

Duct Tape Marketing

JUNE 9, 2016

What every small business owner and marketing professional should know is that engagement is the engine that runs every successful social media campaign. Do you want to improve your engagement and glean more benefits from social? The Principles Behind Engaging Social Audiences. Attracting Social Engagement.

Social Media 28

Social Media Media Phoenix Channel 28

ReadWriteStart

APRIL 4, 2021

Even as GDPR has challenged the customer retention landscape, there are still many opportunities for businesses to bond with their audience by marketing straight to their inbox. The placement of trust poses a challenge for marketers to overcome in their campaigns. Image: Campaign Monitor ). Image: HubSpot Blog ).

Email 131

Email Campaign Social Media Analytics 131

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Why do I recommend that you do this?

Channel 57

Channel Marketing SEO Social Media 57

The Startup Magazine

MAY 30, 2019

A new kind of company, built to leverage new technologies, new media channels, new working practices and new consumer markets, Crowdify is agile, adaptive, responsive and forward thinking — but also grounded and focused on product and brand strategy and return on marketing investment.

Marketing 76

Marketing Agile Social Network Valuation 76

ConversionXL

OCTOBER 26, 2022

billion monthly active users, there’s a sizable audience to grow your business, whatever your target demographic. From there, views increased for each video powering the channel to get over three million likes. The question to ask yourself is: What does my audience find entertaining? With over 1.5 Look at your customer data.

Sales 115

Sales Customer Viral Marketing 115

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money.

Social Media 96

Social Media Media Sales Audience 96

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? This is why it is important to measure the ROI of your social investments.

Social Media 100

Social Media Media Analytics Social Network 100

Duct Tape Marketing

NOVEMBER 19, 2015

It’s happening constantly on channels such as Facebook and Twitter, to name the major players. Through their efforts, Five Guys has one million followers on various channels, which has helped them open twelve-hundred locations worldwide. The Social/Digital team is more concerned with metrics and strategy.

Metrics 28

Metrics Customer Social Media Idaho 28

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Estonia Social Media Viral 95

YoungUpstarts

FEBRUARY 7, 2017

Seamless Cross-Channel Marketing Is Vital. Econsultancy’s fourth annual Cross-Channel Marketing Report claims that 73% of respondents say that cross-channel marketing has a significant impact on improved conversion rates. Having an omni-channel approach to your brand presence online is what customers are expecting.

Marketing 100

Marketing SEO Channel Search 100

Women Entrepreneurs Can

JANUARY 11, 2022

As online platforms continue to sprout, it is important that your business invests in a strong digital presence to raise awareness, engage the audience, reach their potential and grow. A great website allows you to engage with your audience, deliver valuable content and drive consumers through your sales funnel. Invest in Paid Ads.

Social Media 59

Social Media SEO SEC Audience 59

www.usatoday.com

JULY 16, 2012

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Only 3% were online when I started AOL.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

The Next Web

DECEMBER 23, 2012

True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. With over 25 million users globally and 31% of mobile users active on social networks using Foursquare, it has an engaged community and a passionate user base.

Audience 146

Audience Social Media Marketing Mobile 146

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

OCTOBER 9, 2018

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. Why is LinkedIn Important?

Conversion 75

Conversion Sales Audience Social Network 75

Duct Tape Marketing

MARCH 10, 2016

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. There are hundreds of marketing channels competing for your time, attention and budget so how do you learn which ones are going to be most effective in delivering sales for your business?

Channel 28

Channel Marketing Audience Search 28

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. They also increased their daily campaign budget to $20.00. The Week 5 Lecture: Channel.

Customer 247

Customer Cloud EC2 Channel 247

mashable.com

NOVEMBER 30, 2010

View More » Social Good Google Gives $250,000 to Tech Educati. 5 Creative Social Good Campaigns for. View More » Startups Facebook Co-Founder Launches Social N. Angry Birds" Get the Christmas Spirit Will Microsofts Buy-One-Get-One Prom. Sony Reader Apps Coming to iPhone & A. Nexus S Spotted Running Android 2.3

Software Developers 79

Software Developers Software Development Software Review Software 79

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

NZ Entrepreneur

MARCH 26, 2019

Creating value-based content for your niche market and sub-niche markets and categories and then distributing this content effectively across social media and other channels. These channels could include Facebook, Instagram, LinkedIn, Twitter, Blog sites, email distribution, chatbot distribution and more. 2) Chatbots.

Video 53

Video New Zealand Marketing Channel 53

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. SoundCloud’s primary audience is: Male. Making The Most Of Your Autoresponder Campaign.

Analytics 134

Analytics Video Matching Conversion 134

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Use mass communications to amplify to a wider audience. Activate word of mouth with PR, social media, and content placement.

Social Media 145

Social Media Channel Curation PR 145

Duct Tape Marketing

JUNE 9, 2017

Managing online campaigns, collecting data and leads from them and finally sharing leads with your sales personnel is a long process. On the tool, you can scan business cards collected at events and instantly upload them into automated email nurturing campaigns. This isn’t channel-specific. Automation can help you do just that.

Conversion 61

Conversion Marketing Social Media Lead Generation 61

Duct Tape Marketing

AUGUST 18, 2016

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 photo credit Pexels.

Social Media 28

Social Media Media Curation Campaign 28

ConversionXL

JUNE 17, 2014

Now, there’s no arguing that the decline of print is a direct result of the rise of digital publications, social media & mobile. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. image source. image source: business2community.com.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Now, there’s no arguing that the decline of print is a direct result of the rise of digital publications, social media & mobile. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. image source. image source: business2community.com.

Social Media 127

Social Media Media Marketing Database 127

Brandanew

DECEMBER 9, 2015

What can you do so that you’re not remembered as a social network called MySpace or Google’s Orkut? One great example that comes to mind is an Indian women’s apparel brand called Anouk, that’s create at least two ad campaigns connecting with their idea of the modern women. Starbucks War on Christmas?

Social Media 100

Social Media Mobile Audience SEO 100

ConversionXL

JUNE 17, 2014

Now, there’s no arguing that the decline of print is a direct result of the rise of digital publications, social media & mobile. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. image source. image source: business2community.com.

Social Media 126

Social Media Media Marketing Database 126

Up and Running

JUNE 28, 2012

Real keyword and conversation searching brings your audience to you. Being passive and not searching through your social networks does not. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. It is pretty simple.

Social Media 91

Social Media Government Metrics Database 91

Duct Tape Marketing

OCTOBER 3, 2013

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves.

Media 63

Media Social Media Advertising Audience 63

The Startup Magazine

OCTOBER 23, 2023

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. Vast and Diverse Audience Facebook boasts over 2.8 billion monthly active users worldwide, making it the largest social media platform on the planet.

Marketing 112

Marketing Audience eCommerce Lead Generation 112

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JUNE 17, 2014

Now, there’s no arguing that the decline of print is a direct result of the rise of digital publications, social media & mobile. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. image source. image source: business2community.com.

Social Media 79

Social Media Media Database Channel 79