Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal
YoungUpstarts
SEPTEMBER 16, 2014
in August 2014, Microsoft’s acquisition of Mojang creates an audience, to which Microsoft can serve ads for its library of software and content, or create opportunities to revitalize the flagging performance of the Windows mobile device ecosystem. Analogous to Amazon’s $970 million purchase of internet video site Twitch.tv
Let's personalize your content