ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

APRIL 14, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. What makes it scalable and more of a marketing channel is that it's managed using software.

Marketing 91

Marketing Affiliate Channel Software Review 91

ConversionXL

JUNE 2, 2022

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result? most commonly popped up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 94

Community B2B B2C Technical Review 94

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. It was like an open house sign in software.

Technical Review 85

Technical Review Demand Cofounder Video 85

Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. A marketer sends a sales qualified lead over to the sales team.

Employee 76

Employee Technical Review Advisory Board Sales 76

Duct Tape Marketing

FEBRUARY 2, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. Oh, your problem with your software, go into our community. He's gone all in on this community. This is it.

Community 85

Community Marketing Audience Networking 85

Duct Tape Marketing

MAY 25, 2022

And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. to transcribe audio, right? Who's the co-founder and CEO of Google deep mind.

Artificial Inteligence 91

Artificial Inteligence Marketing Cofounder SMS 91

Duct Tape Marketing

FEBRUARY 27, 2020

Video, email, audio, even sales copy that is meant to sell. Lance Cummins: John, that’s actually how I selected my accounting software back when I started my company, which is pathetic. That’s a terrible reason to choose accounting software. I’m going to use their software.”

Audio 58

Audio Boston Video HTML 58

Duct Tape Marketing

DECEMBER 30, 2022

2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing? [3:57] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Software Review 90

Software Review Marketing Technical Review Michigan 90

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. That's true in like the B2B space.

Marketing 80

Marketing Audience B2B Framework 80

Duct Tape Marketing

APRIL 21, 2022

2:07] Let’s talk about the local versus national differences in marketing — are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing? [3:57] We are a B2B or business to business company. So we're gonna talk about local national differences in marketing.

Small Business 91

Small Business Software Review Marketing Technical Review 91

Duct Tape Marketing

MARCH 23, 2023

The audio destination for business professionals creative elements goes behind the scenes with today's top creators. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So this helped personalize our sales folks. 08:07): So we switched it up a little bit.

Framework 77

Framework Audience Audio Elevator Pitch 77

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 7, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. That's what you should be benchmarking your profitability against.

Cofounder 77

Cofounder Hosting Networking Software Review 77

Up and Running

MAY 30, 2014

This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how to track customer behavior, and what behavior to track. Sabrina: Hi everybody.

Conversion 85

Conversion Sales B2B Software 85

Up and Running

NOVEMBER 30, 2020

If you are yet to start using webinars to drive sales, you are missing out on a huge opportunity to boost your revenue and grow your business. According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Image source: ClickFunnels.

Product 97

Product Audience Social Media Sales 97

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. What if it turned out that other invoice software companies saw similar results?

Video 122

Video Software Review Cofounder Metrics 122

conversionxl.com

FEBRUARY 4, 2014

How To Identify Your Target Market & Make More Sales. Message Match] Project Management Software. Is Emotion Necessary To Make More Sales? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Message Match] Project Management Software. Is Emotion Necessary To Make More Sales? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition.

Analytics 134

Analytics Video Matching Conversion 134

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Invoice Place – Online billing software that lets you track invoices, quotes, receipts and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

Duct Tape Marketing

MARCH 10, 2020

Transcript of Changing Minds in Sales, Marketing, and Business written by John Jantsch read more at Duct Tape Marketing. Jonah Berger: So the sales people want to change client’s mind and marketing wants to change consumer behavior. Back to Podcast. Transcript. And I really learned a lot about what businesses are wrestling with.

Sales 64

Sales Marketing Framework Pennsylvania 64

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. How do I close a lead?”

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 77

Marketing Differentiation B2C PR 77

Reid Hoffman

AUGUST 17, 2021

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. It’s the company that they happen to be working at.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. It’s the company that they happen to be working at.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

FEBRUARY 28, 2018

I mean, it’s not just consumer media, obviously, and it’s not just software. How many marketing organizations are the people … and sales, are people incentivized simply on net new sales or the sheer number of lead generated and things like that and not on the long-term relationship?

Kansas City 37

Kansas City Lead Generation Software Review Revenue 37

ConversionXL

NOVEMBER 11, 2015

The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. But don’t worry it’s a strong sales culture with great salesmanship that may certainly help you out at renewal time.” Right now it’s in beta.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Up and Running

MARCH 14, 2017

Therefore, always try to embed lead-capture opportunities in your surveys, interviews, and test sale posts where possible or else create the chance for some kind of follow-up. Popular, for example, is the small text field for comments, suggestions, or even audio memos which usually concludes the survey.

Business Plan 94

Business Plan PPC Lean Campaign 94

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Brands create video and audio based aids to connect with and get on the good books of their target groups. The result? Crowd-sourced content.

Social Network 51

Social Network Distribution Curation B2B 51

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. free/cheap web customer relationship mgmt software. marketing automation software. FotoFlexer.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. John Jantsch: Well, Duct Tape Marketing is officially for sale, guys. Joe Pulizzi: We’re all for sale. Robert, you take this one. So, there you go. John Jantsch: So, Joe. John Jantsch: Yeah. Robert Rose: Yeah.

Cost 38

Cost Marketing Audience Media 38

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. In the process, they learned a lot by asking initial prospects to sign a non-binding letter of intent to buy the software. I encourage B2B startups to keep them in their customer development arsenal.

San Francisco 144

San Francisco Customer Wiki Lean 144

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Marin Software – Optimize your Search, Social & Display ads across channels and devices. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). A search for "sales automation" shows a link for Zoho, leading me to the site below left. I can see the bra, prices, sale prices, and by clicking on the bra I can get a quick view with other details if I want.

Design 150

Design Software Review Technical Review Mobile 150