Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. I think theyve succeeded.

Customer Development 166

Customer Development Developer San Francisco Customer 166

NZ Entrepreneur

MARCH 11, 2020

As tomorrow’s customers interact with social media and the internet, they’re looking for honest, authentic people to do business with. Be the type of business that people genuinely want to work with, so that when your customers go researching, they will find only good things about you. More importantly though – be the real thing.

Social Media 64

Social Media Channel Technical Review Sales 64

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? How do you look at the customer journey?

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

MARCH 23, 2023

It should focus on the customer, not the company, and should show how the customer will be transformed and helped by the product or service through storytelling that connects with them. 05:33] How important is it to understand the problems you’re solving for your customers? [07:15] Let’s say cement for example. [09:29]

Framework 75

Framework Audience Audio Elevator Pitch 75

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Wouldn't you say?

Community 81

Community Framework Advisory Board Viral 81

ConversionXL

NOVEMBER 8, 2018

Even if you don’t sell directly on Amazon, you can still gain access to its customers by creating a Skill for Alexa. Even the success stories have modest ambition and limited engagement: The Ask Purina Skill allows users to find the ideal dog breed through a guided conversation (4.5 Creating a Skill for Alexa. stars, 9 reviews).

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

MARCH 30, 2022

Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. I mean, they're trying to serve their customer, right? It means that your SEO resources are better spent optimizing for your customers, not Google's algorithm.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Duct Tape Marketing

AUGUST 17, 2022

I mean, they're trying to serve their customer, right? It means that your SEO resources are better spent optimizing for your customers, not Google's algorithm. So Google's algorithm is trained to find the right content to find the content that your customers are looking for when they're making a buying decision. In some ways.

SEO 88

SEO Technical Review Metadata Social Media 88

Mike Michalowicz

OCTOBER 31, 2014

There’s no end to the number of places a business can promote, engage and entertain their customers and potential customers. They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. They contribute to the conversation.

Marketing 90

Marketing Social Media B2C Audio 90

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. Zappos has great return conditions and very good customer service. That gets it xx million customers. From B2C to B2B. Empower customer reviews that are actually helpful. I'm trying to buy a $1,845 Just Cavalli dress.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

OCTOBER 10, 2011

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Let's go… 1.

Social Media 165

Social Media Metrics Conversion Media 165

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza.

Web 164

Web Design Marketing Security 164

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. Skype and Zoom are useful for video/audio conferences.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. that 57% of the typical purchase decision is made before a customer even talks to a supplier. And here’s why: this is a study that I quote in the book from C.E.B. How do I close a lead?”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Startup Lessons Learned

MAY 14, 2009

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon. It was a disaster.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Brandanew

AUGUST 1, 2016

My name is Upasna and I’m thrilled to welcome you to the first audio series produced by Brandanew. We’ve managed to have conversations with social media experts, editors, bloggers, creatives and startup owners to look at their own crystal balls and let us know what the future looks like. That’s how you find your best future customers.

Social Media 100

Social Media Marketing Media B2C 100

Eric Friedman

JANUARY 25, 2017

We didn’t want to rely on what others had done, instead coming up with a set of Founder First Principles gathered from interviews, discussions, and founder conversations with people who have created products, managed teams, been through programs and more. Remember those old stereo equalizers that controlled all the audio settings?

Programming 60

Programming B2C Equity Incubator 60

Duct Tape Marketing

MARCH 10, 2020

And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. And then what the room has is a conversation about how they get there. Jonah Berger: Yeah.

Sales 63

Sales Marketing Framework Pennsylvania 63

Occam's Razor

JUNE 6, 2011

Companies are starting to think innovatively about the web (no more unintelligent banner ads or digital "crimes against humanity" ), and they are starting to understand the power of data to delight customers and drive accountability. There are free sources like Conversion University (video, audio, more). Worked hard.

Analytics 125

Analytics Web Salary Non-Compete 125

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books. ” What is it?

Tampa 35

Tampa Florida Customer Audio 35