SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them.

Developer 384

Developer Founder Viral Oauth 384

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Where there’s linguistic ambiguity or some amount of subjective evaluation needed, LLMs come into their own.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. The full audio and slide deck are included above, and the full transcript below. In terms of pre-purchase, traffic and content metrics. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost."

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. Keep in mind, however, that customers won’t necessarily go through these stages in order. Metrics for this depth are rare and only long-term. Breaking content out of the linear funnel.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. Key metrics: Average View Duration, Click Through Rate, & Views 3.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

JANUARY 9, 2019

These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation. The design team interviewed customers and stakeholders, even gathering intel from tweets, support calls, and other qualitative sources. Image source ).

Design 131

Design Software Review Audio Technical Review 131

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [15:24] What do you see that businesses need to be doing? [21:35] Like this show?

Software Review 83

Software Review Marketing Metrics Analytics 83

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

Employee 75

Employee Technical Review Advisory Board Sales 75

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Conversation Rate. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. I think theyve succeeded.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Duct Tape Marketing

JULY 6, 2022

4:43] Number two — develop a core message that allows you to communicate and promise to solve the greatest problem that your ideal client customer is experiencing today. [6:55] 10:34] Number five — how to convert leads into customers. [12:12] 12:12] Number six — how to use content as the voice of strategy along the customer journey. [13:53]

SMS 90

SMS Retention Metrics Networking 90

Startup Lessons Learned

MARCH 16, 2009

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. The breakthrough idea of agile is that software should be built iteratively, with the pieces that customers value most created first. Enter Jims post.

Agile 111

Agile Customer Development Developer San Francisco 111

YoungUpstarts

AUGUST 24, 2015

Dig deeper to uncover hidden needs, latch onto popular hobbies or passions, make our customers heroes, and sell what they’ll buy. Capture our content (text, video, or audio), package the materials into a product, price it appropriately, and publish it. #2 They include: a) Increasing traffic and conversion on a website.

Technical Review 100

Technical Review Software Review South Carolina Startup 100

Startup Lessons Learned

NOVEMBER 27, 2013

Our fall webcast series concluded on a high note with three extraordinary conversations about the origins and implications of Lean Startup. None of the webcasts included slides, so the audio versions work really well. But the truth of any program is, it requires teams, and customers, and it''s this complicated ecosystem….

Lean 165

Lean San Francisco Cofounder Programming 165

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Up and Running

SEPTEMBER 13, 2021

As a business, the content you put out is your most significant opportunity for showcasing your value and resonating with your customers. You can explore email newsletters, audio content such as podcasts, visual content, or even blog posts, among others. Awareness metrics: Covers impressions and reach. Involving your audience.

Customer 123

Customer Social Media Audience Metrics 123

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 18, 2022

When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. It’s what builds shortcuts to your solution in your customers’ minds when it comes time to decide which is right for them. Brand recall goes a step further.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 26, 2022

To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. TikTok videos play with audio on by default, making the soundtrack as important as the visuals for grabbing attention. TikTok treats audio the same as hashtags. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Occam's Razor

FEBRUARY 3, 2014

Take your existing customer testimonials and put them on your brand channel. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? Invest in How-to Content, Existing Customer Joy.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Conduct surveys & interviews to understand your customer’s pain points. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics.

Analytics 134

Analytics Video Matching Conversion 134

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Conduct surveys & interviews to understand your customer’s pain points. 1:1 Consultations.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] Talked about the, the idea of getting your customers, your prospects in the habit of buying from you or listening to you or following you habit based marketing, download, nudge, wherever you get your podcasts. Her recent issue. He is the CMO of Semush. That's okay.

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

JUNE 20, 2023

12:22] Would you look at the value derived by digital technologies differently than by producing customer value or revenue? [14:23] Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. 16:32] Are there organizations that are significantly behind in this rewiring ?

Technical Review 65

Technical Review Silicon Valley Generative AI Arizona 65

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

Audio attached here, downloadable on iTunes or below, and transcript below. Listen to this episode with Nick from PinfoB.com to learn how to tell customers no. And so, the benefit to the customer is that they get a little bit of money. Nick: The question was: How do you know when to tell customers no. Jason: Right.

Naming 199

Naming Advertising Audio Software Developers 199

SoCal CTO

MARCH 16, 2007

and she provides this picture: It shows that while we slowly approach real-time, realistic virtual conversations, it still isnt quite the same thing as being there. Online you will have an incredibly realistic experience (think how good virtual actors are these days - add 3D - presence based audio - first person shooters).

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

NOVEMBER 29, 2012

” 46% of them said “improving conversions” Excellent. We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. Now that we know where the opportunity lies, how do we go about doing it?

Design 100

Design Analytics Software Review Conversion 100

Duct Tape Marketing

MARCH 30, 2023

13:28] Technology is really running our lives now, how do you sort of insert play into that conversation? [15:59] The audio destination for business professionals creative elements goes behind the scenes with today's top creators. So you can spend less time managing software and more time on what matters your customers.

Retention 74

Retention Canada Channel Pay to Play 74

Startup Lessons Learned

MARCH 25, 2010

Heres an excerpt: The Startups Rules of Speed - The Conversation - Harvard Business Review Every startup that achieves success eventually faces a critical moment — whether to speed up or slow down. Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did).

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one.

SEO 86

SEO Audience Channel Campaign 86

Duct Tape Marketing

JUNE 1, 2023

Additionally, she highlights the importance of building the right product, considering customer needs and feedback, and continuously iterating and improving based on user insights. 07:25] What role does an existing customer play for a product? [10:16] What, you know, what role does a customer, you know, existing customer base play?

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] I mean, pressure to get more leads, close deals faster, get better insights to create the best experience for customers. Your customers. 11:10] What are some ways for monetizing newsletters? [14:58] A CRM can help, but not just any crm.

ChatGPT 91

ChatGPT Advertising Email Viral 91

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Even if you don’t sell directly on Amazon, you can still gain access to its customers by creating a Skill for Alexa. Delivering a better customer experience , especially for high-end goods or infrequent purchases, can be persuasive.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. ” metric for featured products & +28.0

Video 122

Video Software Review Cofounder Metrics 122