Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Can we take this video and put it in 10 different contests? Behind the scenes videos do great.

Viral 354

Viral Video RSS Audio 354

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

The Startup Magazine

JANUARY 22, 2020

Video has always been a powerful marketing tool, but more so in this contemporary digital age where netizens worldwide simply seem to love videos. Video marketing creates a high rate of viewer engagement. If you run a business, then perhaps you should consider including the use of videos in your growth expansion strategies.

Video 100

Video Social Media Viral Media 100

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Biggest takeaway: Today everybody has a megaphone.

Marketing 92

Marketing Silicon Valley Cofounder Framework 92

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And B2B companies that were naturally slower to come to say social media. We've had lots of conversations on is social media community and I think social media enables community. Wouldn't you say? Same with events.

Community 83

Community Framework Advisory Board Viral 83

Duct Tape Marketing

MAY 18, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. 10:43): And I'm from this YouTube video and from my website.

ChatGPT 93

ChatGPT Advertising Email Viral 93

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. The best performing content will include all three styles in one video. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

Channel 129

Channel Metrics Algorithm Video 129

YoungUpstarts

DECEMBER 5, 2012

Reciprocity – An age old principle on social media, where giving small (or large) favours help one to build up social capital and goodwill. Content – Arriving in forms such as text, videos, presentations, images, audio, and micro-content (Facebook status updates, tweets, etc), content is a key driver of online influence.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Above all else, make entertaining videos.

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

OCTOBER 5, 2015

The Internet is filled with videos these days, including those that start playing automatically as part of a website’s background. For businesses that want to promote specific products and increase conversions, product videos are truly valuable. Few other forms of marketing have the same results as a great video campaign.

Video 100

Video Product Reputation Viral 100

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

The Next Web

JULY 15, 2018

You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a new generation. It would have been hard not to.

Viral 111

Viral Audio Video Audience 111

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

VC Cafe

JULY 15, 2021

Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 billion users for Facebook and Instagram app startups cannot afford NOT to be discovered on social media. Instagram, Tiktok, Facebook, Snap and Twitter are the top destinations. If you build it, will they come?

Mobile 190

Mobile Social Media Distribution PR 190

The Startup Magazine

MAY 29, 2019

From online recipes to how-to videos to popular Instagram accounts, food is literally everywhere in the digital world. The coffee giant Starbucks used Instagram to great effect when it introduced its limited Unicorn Frappuccino which became a viral sensation. The digital food industry has taken off like nothing else.

Marketing 118

Marketing Social Media Video Viral 118

thenextweb.com

OCTOBER 17, 2011

Social Media. Grammy CMO spells out social media savvy. Social Media. 1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 Link to your launch page on all of your social media accounts. Part of The Next Web family. All Stories.

Social Media 67

Social Media Stealth India Startup 67

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start?

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

JANUARY 31, 2014

Only after you’ve picked the mood of the page do you look at things like colors, fonts, photography & video. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Step 7 – Should We Create an Explainer Video? Your prospect’s immediate circumstances may dictate that video isn’t the optimal communication method.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

SEPTEMBER 30, 2022

And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. We have Alzheimer, another product called Video Ask, which is like a video version of that back and forth conversation, which is great for asynchronous when you want video.

Marketing 77

Marketing Differentiation B2C PR 77

ConversionXL

NOVEMBER 28, 2022

What makes TikTok Ads different from other social media advertising platforms? TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. What makes TikTok Ads different from other social media advertising platforms? In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

MAY 27, 2022

Clicks and conversions are typical KPIs for paid media. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Focus on content engagement metrics, such as how long someone watched your video, instead of click-throughs. I spend time on social media sites, like Instagram.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MARCH 21, 2024

He said, go into your QuickBooks and look at everyone you've paid in the last three months, and then send them a message, a little quick email or a little video message and text 'em or whatever, and say, Hey, could I do a video testimonial for you? And if it wasn't your video, make sure you're linking to their website.

SEO 66

SEO Technical Review Viral Video 66

VC Cafe

JULY 25, 2017

Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. If you think about it, Messaging apps are the most viral. While Social Networks also enable you to share text, media and documents with your friend, there’s always a question for the user of who has access to that data.

Social Network 74

Social Network Russia Mobile Japan 74

VC Cafe

JULY 25, 2017

Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. If you think about it, Messaging apps are the most viral. While Social Networks also enable you to share text, media and documents with your friend, there’s always a question for the user of who has access to that data.

Social Network 68

Social Network Russia Japan China 68

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

When I say multimedia, I mean the use of different modalities of content, tapping into the trinity of text, audio and video. Frank Kern was one of the first online marketers I heard stress the need for content in video, audio and text. When I study, my preferred modality is audio. It’s not video.

Audio 73

Audio Distribution Syndicate Syndication 73

crowdSPRING Blog

JUNE 6, 2016

Most of us end up turning towards social media sites like Twitter or Facebook, or creating videos for Youtube. In a study done by MarketingSherpa on the effectiveness of various social media marketing outlets, 84% of entrepreneurs surveyed said that their blogs were effective tools in their SEO marketing. Image credit: SEO.

Small Business 48

Small Business Social Media Marketing SEO 48

Software By Rob

NOVEMBER 6, 2012

Weekly videos. I didn’t address video in my section on onsite content in part 1 because I was only just starting out with the idea of doing a weekly video at the time. So I’m adding video as a bonus strategy. The episode was called ‘Overnight success – how to go viral’ you can watch it below.

Social Media 59

Social Media Viral Startup Audio 59

Duct Tape Marketing

JANUARY 19, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. You can audio your takeaway quickly, you can audio your cab quickly and you know, they're growing up in a different environment compared to us where we had to wait for something, but we had to have some patience around something.

Audio 87

Audio Cofounder Framework Early Stage 87

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Why businesses use social media today.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

JANUARY 18, 2022

Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. A video of you dancing around the office, for example, might go down a storm on TikTok, but it’s unlikely to perform as well on LinkedIn. 90% of all TikTok users access the app daily, with 68% watching other people’s videos.

Audience 122

Audience Technical Review Social Media Campaign 122

Software By Rob

NOVEMBER 6, 2012

Weekly videos. I didn’t address video in my section on onsite content in part 1 because I was only just starting out with the idea of doing a weekly video at the time. So I’m adding video as a bonus strategy. The episode was called ‘Overnight success – how to go viral’ you can watch it below.

Social Media 27

Social Media Viral Startup Audio 27

Up and Running

OCTOBER 2, 2015

Audio transcript: Peter : Jonathan, we’ve talked a little bit about people talking about their businesses. ” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. From the NY Times : Test Your Problem Solving.

Viral 60

Viral Audience Advertising Social Media 60

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Why is this?

Analytics 149

Analytics Marketing Audience Channel 149

Austin Startup

FEBRUARY 8, 2011

While the official apps for SxSW 2011 aren’t available yet, the 2010 offering – that provided easy access to rich media as well as the official conference guide of panels, venues, speakers, and other events – was a step in the right direction for arming visitors with one such valuable tool.

Mobile 82

Mobile Intellectual Property Database Aggregator 82

Duct Tape Marketing

DECEMBER 28, 2023

Hasan (20:49): Yeah, we're all over social media. And the book is, will be available in, I don't believe there's an audio version, is there? Okay, so an audio and then in ebook format as well as hardcover and available depend upon when you're listening to this available everywhere that you buy books. So I'm @startuphassan.

Framework 71

Framework Cofounder Early Stage IPO 71

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. If you’re starting a new media company, does it make sense to charge from day one?

Customer 156

Customer San Francisco Viral Lean 156