Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. My goal: Stay ahead by solving new challenges. Machine Learning | Marketing. AI | Now | Global Maxima. Rinse and repeat.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

Hearpreneur

SEPTEMBER 5, 2021

1 – The Ethics of Digital Privacy. Digital privacy has become a hot topic, especially since the new GDPR regulations went into effect. Organizations that fail to handle digital privacy concerns will inevitably suffer blowback from their users. Thanks to Darshan Somashekar, Spider-Solitaire-Challenge! #3

Artificial Inteligence 110

Artificial Inteligence Technology Entrepreneur Cloud 110

mashable.com

JULY 4, 2012

The Future of Search Series is presented by SES San Francisco Conference & Expo , the leading interactive digital and online marketing event. Take a look at a snapshot from my company’s analytics. We had somewhere in the neighborhood of 5-digits worth of duplicate content. July 3, 2012 by Erin Everhart. Learn more here.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

Occam's Razor

JANUARY 4, 2021

Your challenge is that senior leaders will always only ask for data. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! You, your agency, your IT team, your search marketing co-worker, your email optimization co-worker, all the folks who make tactical decisions need to see metrics.

Analytics 113

Analytics Metrics Web Campaign 113

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. my beloved Digital Folks) just don't know all the ways not to, pardon me, stink. This post is to solve that problem. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

SEPTEMBER 9, 2013

This post covers an important evolution in Google Analytics' segmentation power. I'm so excited about this because we can finally focus on people, multiple visits by the same person, the multiple media/marketing touch points for the same person and do some pretty cool cohort analysis. Read the above post. Come back excited.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Occam's Razor

JANUARY 31, 2017

Very often the output of our work with Big Data or Small Data, Google Analytics or R, will end up in a few cells of a spreadsheet or a table in Word/Keynote/PowerPoint. I'll share the before version, and I want you to challenge yourself, create a better after version, and share it with me. An important assumption.

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) So, let's apply Occam's Razor to this complicated challenge. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. All I have access to is just a cursory review of their digital existence.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

FEBRUARY 14, 2017

Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. It’s not just in survey design and market research that you can use the power of open-ended questions for greater insight. What challenges do you see in making this happen? What opportunities do you see on your horizon?

Marketing 105

Marketing Conversion Design Customer 105

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! This is immensely gratifying. Thing One. But, nothing else.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to do Email Marketing.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. I'll answer those questions, and more, in this post.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

NOVEMBER 5, 2012

The Data Presentation Challenge. The next bit is some digital data, perhaps over 29 days (days to conversion?). And my biggest challenge was: Will a lay person (CEO!) Another subtle problem is that, completely unintentionally, it makes digital look bigger than it might be. While I love digital (Go Internet!),

Analytics 142

Analytics Metrics Green Search 142

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). And so much more.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

FEBRUARY 7, 2011

Hence every once in a while I flip the tables and ask you for challenges you are facing. Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! Your problem is the primary key. Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

APRIL 4, 2016

Known gaps of what's unknown (particularly relevant in digital data). Novice Analysts get so caught up in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics?

Salary 60

Salary Analytics Reputation Singapore 60

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. So do you have a static AND dynamic strategy for your digital existence?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

The challenge for Senior Leaders is that revolutions seem a lot more attractive and hence they charge full speed ahead. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Digital Attribution's Ladder of Awesomeness. Evolution works. Step 1: Optimal Metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Or maybe, beyond-our-blinders analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

MARCH 19, 2018

If you pause and consider how this data is collected, via a small triple digit sample self-reported survey results, you’ll quickly realize that the error range in this data is likely a few points. Even better, why not just have one line of text: Percent change in marketing budgets = +1.8 If that’s true, showing the.6,5

Analytics 130

Analytics Audience B2C Restful 130

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Here's the "bigger web analytics data" picture from 2007… Multiplicity! It was an incredible challenge, thanks to Strata co-chairs Edd Dumbill and Alistair Croll.

Framework 127

Framework Analytics Web Artificial Inteligence 127

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Today, I want to share a few of my recent favorites that solve day-to-day challenges in clever ways. Many custom reports are wrong because we mess up the fundamental data model in analytics.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. From creating retirement security to helping businesses grow to the five challenges, just amazingly helpful content. [I Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. YouTube is magnificent.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. Zeroing in on digital specifically I wanted to create an north-star for brilliance to emanate through solving of tough problems over time. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Truly omg coolness.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. I promise, I won't mind one bit.

Analytics 60

Analytics Non-Compete Web Audience 60

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " No digital. Business analysis.

Analytics 60

Analytics Technical Review Software Review Web 60