Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Most of us use just a small amount of power our tools contain.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Let's do this!

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. That’s awesome! That means you’re really taking ownership of your data. And Events.

Analytics 134

Analytics Software Review eCommerce Conversion 134

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MAY 24, 2013

In it’s core, A/B testing belongs to a category of Scientific Optimization techniques, where statistics is used to increase the odds that what your visitors see on your site is the best-performing version. A strong A/B testing plan will allow you to increase your revenue. Multivariate Testing – Testing several elements at a time.

Analytics 131

Analytics Mobile Framework Conversion 131

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. You’ll be surprised how small that number is. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? They hurt ACT, and comp.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. It delivers conversions when I visit your site once and buy something. Let's do this!

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) In a world when your work will never be done, how do you assess that the core things necessary are present? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Sadder still, we don't ask questions later. We never ask questions. No questions. Our work lacks purpose.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. Go for insights! The Problem. In time, I've come to hate the word insights.

Analytics 101

Analytics Audience Georgia Channel 101

Occam's Razor

MARCH 18, 2013

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports. It will be critical that you are familiar with what a metric is and what a dimension is.

Metrics 144

Metrics Analytics Matching Green 144

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. with the reports and features you can already access. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. But kill that thought for a moment and marvel at what it actually as and how good it is. Just imagine how useful it would be in a non-analytical environment like a museum. Yes, it does summarize data from many reports into one.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. (In So, how do we fix this problem in a responsible manner? Here's my proposal: If you are pushed to have a single golden metric, give it a partner. Or to use sexy term du jour , we have big data!).

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

JANUARY 8, 2018

Predictive analytics. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I was already logged into the site and thus found this to be a bit of a nuisance. Media mix modeling.

Analytics 133

Analytics Email Mobile Cost 133

Occam's Razor

SEPTEMBER 4, 2012

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are still stuck, for the most part, in 1980s thinking. Customer acquisition.

Acquisition 144

Acquisition Mobile Customer Marketing 144

Occam's Razor

MAY 27, 2015

Mobile web is dead. Apps are the past, present, future. You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story to the next which will help you see how each of the five is a part of a grand story.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). (Or die trying.) Ascend to corporate heaven. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

NOVEMBER 2, 2015

I believe that we have never answered the first question. " The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. I believe that every human with time to spare, and a connection to the web, should be on social media. The benefits are numerous. Humans, check.

Social Media 60

Social Media Media B2C B2B 60