Both Sides of the Table

APRIL 21, 2020

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). if you listen you’ll pick up much more than my quick notes below).

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective? Pencils of Promise.

Community 141

Community B2C Social Media B2B 141

YoungUpstarts

OCTOBER 2, 2014

A lot of marketers are doing well in terms of authoring and distributing their content. Here’s some food for thought to end off with: we’ve been looking at our relationship with customers as B2B or B2C (and that latest one, H2H or Human to Human ?). Then there’s the question of trying to prove the ROI of your content.

Marketing 162

Marketing Curation B2C Audience 162

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. Once value is established and the product usage ramps up, you can hear the cash register ringing.

Sales 50

Sales Technical Review Software Review B2B 50

Up and Running

AUGUST 25, 2021

Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. If you’re interested in pursuing this route, you should consider creating a wholesale option for potential B2B buyers. Finally, you may want to expand beyond your core industry by changing how you sell your existing products.

B2B 118

B2B Audience Software Review B2C 118

Duct Tape Marketing

MAY 6, 2013

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. Advantages of digital marketplaces.

Channel 60

Channel Small Business Distribution B2C 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. that directly tackled the problem of acquiring customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Lead Nurturing.

Conversion 48

Conversion Churn Rate Retention Metrics 48

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

View from Seed

JUNE 22, 2016

So all of us have seen both “horizontal” functions — things like mapping, scheduling, and some of the visual processing — and also “vertical” plays, like managing golf courses and other large amounts of real estate, use cases for insurance companies, for news and entertainment, and so on.

Technical Review 159

Technical Review Startup Software Review B2B 159

Occam's Razor

FEBRUARY 10, 2016

"Analysts" spewing data out left right and center, after spending so much time tagging and re-tagging and Google Tag Managering. Checkout the wonderful distribution you see there for Session Duration… When I'm setting a session duration engagement goal, I like looking for a point of inflection.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Austin Startup

JUNE 26, 2019

If you’re a founder/product manager/business owner, I encourage you to find that out! By the by, women donors, I recommend diversifying some of your capital distributions to reap that ROI to keep doing good… (+ this is a whole ‘nother blog post…) Undeterred. swing for the fences category-building B2C software capital?—?wasn’t

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. Google Tag Manager is one such solution. You have to solve for all of them.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. For example, Reputation Management took a study produced by Forrester Consulting and updated it with new numbers and findings. .

B2B 142

B2B Social Media Email Campaign 142

The Next Web

DECEMBER 8, 2013

William Hsu is the co-founder and managing partner of MuckerLab. By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Many investors love “disruptive” businesses.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. I have zero doubt that the brand manager for Ragu and SVP of the foods division are amazingly smart people full of passion. I love this.

Web 164

Web Design Marketing Security 164

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Step #4: Set up a killer distribution platform. Last but not least comes the distribution platform where you’ll be planting your content and watching it grow.

Marketing 100

Marketing B2C Social Media Germany 100

Duct Tape Marketing

APRIL 28, 2017

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. The result? Crowd-sourced content.

Social Network 50

Social Network Distribution Curation B2B 50

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. The name isn’t just a brand; it’s a term that Google coined before coming out with its own tag manager.

Analytics 124

Analytics Naming Metrics Campaign 124

online.wsj.com

SEPTEMBER 23, 2012

Management. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Business Services (B2B).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

David Teten

MARCH 18, 2021

“Tech” means B2B Saas/Fintech or Consumer apps. However, we’d argue that for most smaller managers who are not brand names, it’s better to be highly identified in your niche than being a generalist. For example, Point Nine Capital focuses on B2B SaaS and marketplaces at the seed stage, across many industries.

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

Brandanew

MAY 14, 2015

As important, is their ability to move with speed – they don’t require two week’s advance notice for an individual post can be reviewed by Marketing , Legal, and Management. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there?

Social Media 100

Social Media Marketing Technical Review Distribution 100

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Most people were quite receptive and encouraging.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Image Source. Lafley and Roger L.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Image Source. Lafley and Roger L.

Customer 91

Customer Retention B2C Programming 91

VC Cafe

JANUARY 16, 2011

Its i-nigma solution comprises of a mobile multi-barcode reader application and an integrated platform for managing barcode services. This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. Established back in 2003, Comarcom Ltd.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110