Women Entrepreneurs Can

APRIL 11, 2019

The world of eCommerce is one of the fastest growing markets today. But what about B2B customers and having a B2B eCommerce site you’re selling goods and products to other businesses rather than to broad consumers on the market? That’s why it may be challenging to get them to use your eCommerce site.

B2B 64

B2B eCommerce B2C Customer 64

The Startup Magazine

APRIL 24, 2020

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation.

eCommerce 91

eCommerce Valuation B2C Revenue 91

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Loading new arrivals and popular merchandise create a sales-driven approach. A few among the others are: To draw more sales via promoting your brand’s merchandise and products.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Harbinger – B2B Sales & marketing.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

MARCH 5, 2019

Magento is a powerful tool that can help you build startups in both B2C and B2B eCommerce. Working from this central hub, you can manage all aspects of your website development and simplify sales for easy growth. Mobile retail commerce sales comprised more than 34 percent of total eCommerce sales in 2017.

eCommerce 113

eCommerce B2C Startup B2B 113

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Building a network is not the same as building a SaaS or ecommerce company. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s.

Social Media 185

Social Media B2B North America Media 185

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

The Startup Magazine

JUNE 26, 2018

There are other examples of big domain name sales running into millions of dollars each. Little wonder you’re recording little sales abroad. Okay, you say. So, WHAT’S IN A BUSINESS NAME? Quite a bunch I’d say. To put it in perspective, Cars.Com recently sold for a massive $832m! To them you’re selling beautiful rubbish.

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. How is Optimization Different for SaaS? Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

SEPTEMBER 2, 2019

Whether you make money through sales or ads, you always need more user engagement on your website. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 Impressive, but since only 3.4% Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 Blog eCommerce Resources User Experience'

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. via B2B Marketing Alliance ]. Nothing is being sold at this stage. Consideration. Image source.

Email 136

Email Customer Marketing Software Review 136

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. b) Sales lead quality/ quantity. e) Direct sales. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. Offline sales. Subscribers.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Sales were minimal. Within two months, sales doubled.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

NOVEMBER 6, 2015

But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. You stop the PPC campaign and implement the winner, but you don’t see the 30% improvement in your sales. Revenue Tracking. What gives? Simpson trial.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" Shopbop: (Luxury) Ecommerce and Branding Done Right! The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). Ecommerce report. Get the Ecommerce Traffic Report. Relevancy leads to sales. generational).

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. You are B2C or B2Q or Non-profit or an Adult-oriented business. It does not stop at getting the first B2B contract. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 3, 2021

That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. There are of course many possibilities for this, but the most common errors are that your keywords are either too broad or they are multi-intent keywords that bring traffic that is not necessarily in the sales funnel.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 27, 2019

You’re exposed to bold sales messages. Expecting GTM to do what Segment is made for can lead to developer turnover and missed sales opportunities. To use a common example, you may be familiar with the frustrating differences between Shopify and Google Analytics ecommerce data. B2B or B2C. Conclusion.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 5, 2015

This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”. Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Worldwide Smartphone Sales by Operating System , in thousands. The raw numbers used for sales makes the above graph less insightful.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation.

Customer 91

Customer Retention B2C Programming 91

Duct Tape Marketing

MAY 23, 2017

John: Well and you know I’m sure a lot of retailers and certainly ecommerce folks hate this but that then becomes the norm too. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13]

Tampa 35

Tampa Florida Customer Audio 35