Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

YoungUpstarts

SEPTEMBER 27, 2019

Internet users are a very impatient bunch. Reduce the file size of your videos and images. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. To avoid this, it would be advisable to work with a professional UI/UX designer. A slow loading site. Use minimal external style sheets.

B2C 147

B2C Flash B2B Lead Generation 147

VC Cafe

OCTOBER 28, 2021

Employees got used to working with the best tools and expect them to be available Good UI/UX for B2B software is now table stakes Anyone can purchase the product with a credit card Freemium model used to onboard new users Mobile, remote access is key. The consumerisation of enterprise was a big investment trend in 2011-2012.

B2B 167

B2B Sales Cycle Software Mobile 167

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Don’t limit your content only to blogs and articles; switch to video marketing , podcasts , and pictures. There are small business marketing strategies that will work for you. — Become a better speaker.

Small Business 138

Small Business Marketing SEO Social Media 138

VC Cafe

JULY 26, 2020

Well capitalised, Quibi could afford to hire the best talent, outspend the competition and launch a ‘Maximum Viable Product’ worthy of having the potential to beat Netflix, Amazon Prime Video and a number of other streaming wars competitors (NBC’s Peacock, Hulu, HBO Max, Disney+ and Youtube).

Lean 214

Lean Seed Capital Startup Burn Rate 214

Startup Lessons Learned

MAY 14, 2009

We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002. Fear is the mind-killer More video "what to do if customers don't like you. Unfortunately, Im a student in Australia so the possibility of travelling to the US isnt too feasible or affordable.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

VC Adventure

MARCH 21, 2012

The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy. The marketplace combines thousands of quality-vetted online and offline media sources (internet, print, out-of-home, television, radio and call centers).

B2C 81

B2C Cofounder B2B Advertising 81

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Is this so bad because no human at Patagonia has experienced returning anything they've purchased on the internet? Or, ask me to send you a video of my pain as I try to do that each month.). Then, get really, really mad. (Or,

Design 86

Design Software Review Mobile Analytics 86

Both Sides of the Table

AUGUST 29, 2012

I’d hate to frame Nate’s answer into a key phrase so it’s better to watch that section of the video. They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. or video podcast. And so they never got consumer adoption.

Southern California 279

Southern California Detroit Los Angeles California 279

VC Adventure

MARCH 21, 2012

The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy. The marketplace combines thousands of quality-vetted online and offline media sources (internet, print, out-of-home, television, radio and call centers).

B2C 48

B2C Cofounder B2B Advertising 48

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Do product videos increase click-through rates? While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 6, 2024

And we can get into that buts, I'm thinking about search engines now as a subset of greater discovery on the internet. What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients.

Engineer 62

Engineer SEO ChatGPT Channel 62

Duct Tape Marketing

FEBRUARY 2, 2023

I mean, if you remember when the internet began, the first thing a lot of people tried were communities, right? You couldn't do video and it just didn't work. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies.

Community 81

Community Marketing Audience Networking 81

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. You know because this internet thing is a fad.

Design 150

Design Software Review Technical Review Mobile 150

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. What Is “B2C&# ? The reason these companies fail is simplistic.

B2C 84

B2C B2B Business Model Sales Cycle 84

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . I personally use Salesforce.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations.

Social Network 130

Social Network Viral Social Media B2C 130

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. Mobile internet is seeing a huge growth. And this is not fluke!

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. It’s also true. And more relevant than ever. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Steve Blank

NOVEMBER 5, 2009

consumer Internet) might have a really, really high bar of achievement for funding. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Guaranteed Funding – Not Will this type of presentation guarantee you funding? Of course not.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. You need to start with creating video. I was working on B2C and B2B. You need to start doing all this stuff.”

Curation 39

Curation Video Viral Government 39

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. Heck, run a loop of the videos in your business.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets.

B2B 142

B2B Social Media Email Campaign 142

View from Seed

AUGUST 2, 2017

Internet-connected computing is an innovation wave on par with a few historical developments of the 18th, 19th, and 20th centuries. Conventional wisdom has it that the internet is towards the end of this cycle — and many VCs are on the hunt for the next platform, whether it be blockchain, or AI, or synthetic biology, or what have you.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Or maybe you expect to see videos of farmers picking their produce or interviews to underline that Ragu is not a nameless, soulless corporate giant. Plus: No videos. Everyone on the Internet loves speed. No sweeping photos.

Web 164

Web Design Marketing Security 164

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Now that video is so technically easy to use online, it wouldn’t be right to not include it here. image source.

Sales 126

Sales B2B Campaign Video 126

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

JULY 22, 2013

Is this all we can accomplish from display advertising on the Internet? You are B2C or B2Q or Non-profit or an Adult-oriented business. It does not stop at getting the first B2B contract. and your ad purpose will be to drive a $$$ outcome. You get to ask two questions: 1. That's fine. Different is fine. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

online.wsj.com

SEPTEMBER 23, 2012

Most Popular Video Feed. INTERNET BUSINESSES. Business Services (B2B). Consumer Services (B2C). General Internet. - Computer And Internet. Internet Services. Pension Crisis Looms Despite Cuts. Subscriber Content Read Preview. Firms Miss Out on Jobs Push. Subscriber Content Read Preview. Most Popular.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Mike Michalowicz

MARCH 24, 2013

The world of internet marketing is about knowing what’s hot and telling people about it. Not only can they draw others to their cause, but they can show others how to get the same results by properly using social media and internet marketing. And don’t limit thinking to B2C goods and services. Think B2B as well.

Entrepreneur 167

Entrepreneur Seed Money Social Media Sales 167

Duct Tape Marketing

OCTOBER 30, 2015

Most entrepreneurs look at the Internet as a mean to reach the global customers. When it comes to social media marketing , you basically have three major content types in your arsenal, including. Written. Video. Visual. However, B2B businesses are also leveraging this tool to connect with consumers. YouTube & Vine.

Social Media 28

Social Media Search Media Sales 28

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].

San Francisco 144

San Francisco Customer Wiki Lean 144

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! 25- Love for video production. Thanks to Nate Burlando, Distinct HVAC ! #25-

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Neither should video. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86