ConversionXL

AUGUST 1, 2017

Customer loyalty is a nebulous concept, but crafting experiences optimized for loyalty reaps many short-term and long-term rewards. How Do We Define Customer Loyalty? Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives.

Customer 91

Customer Retention B2C Programming 91

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model. Illustrations by FAKEGRIMLOCK.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. So, combined with the right product and services, social login can help users become loyal and habitual users, in turn boosting your customer lifetime value (LTV). Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Austin Startup

MAY 29, 2019

Yesterday I was having a discussion with one of our executives on the strength of network effects inherent in the data.world business model. This led to a far ranging strategic discussion that got us both really excited about the huge potential of our business. It is one of the key ingredients we look for.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. This will work for any kind of business.

Marketing 90

Marketing Affiliate Channel Software Review 90

YoungUpstarts

JULY 13, 2020

The first step to using branding to secure new business is to understand the brand in detail. By speaking to stakeholders across the business, you can better understand the type of company that your employees want to work for. Would you rather your business is seen as helpful and kind, or as innovative and optimistic?

Marketing 147

Marketing Social Media Audience eCommerce 147

crowdSPRING Blog

FEBRUARY 6, 2015

Elon Musk touts launch of ‘SpaceX Seattle’ | Business & Technology | The Seattle Times crowdspring.co/1BadR6p. The Best Digital Business Models Put Evolution Before Revolution – HBR crowdspring.co/1D6Ue1u. 8 Ways To Make Working From Home More Efficient | Fast Company | Business + Innovation crowdspring.co/1D6Uei4.

Small Business 48

Small Business Design Seattle Social Media 48

View from Seed

AUGUST 2, 2017

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. Slack and Dropbox are used every single day by their business customers.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

ConversionXL

MAY 19, 2016

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Like any model it has its pros and cons. Tweet It!].

Analytics 78

Analytics Metrics Channel Software Review 78

Hearpreneur

MAY 15, 2020

My empathy and shared experience with my customers help us grow our brand. After leading my former employer to $55 million in sales from $18 million in sales, my reward was to be laid off but it was just the kick in the pants I needed to start my B2B marketing company, Innovaxis. I’ve been there. Thanks to Camille Chulick, Averr ! #8-

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

Occam's Razor

MAY 2, 2017

Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. It’s proven to work across industries and business models.

Analytics 48

Analytics Technical Review Conversion Framework 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

NOVEMBER 27, 2019

So with that, and that’s at all levels of the organization, that’s consumers, that’s B2B clients, they don’t know where to look, they don’t know who to trust. Ron Tite: So one of the things that REI did was they closed their store and all eCommerce channels on Black Friday. Ron Tite: Yes.

Arizona 56

Arizona SEO Curation Portfolio 56

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. What are my customers telling me?) Note objectives, customer experience, suckiness. Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). What data should I look at first?)

Web 139

Web Analytics eCommerce Campaign 139