ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Start a YouTube channel. Grab attention. Go forth and conquer.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111

PPC Widget Campaign Technical Review 111

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. It was a significant chunk of the marketing budget and came at the expense of other channels. Why do I say that?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Lessons Learned

MAY 9, 2012

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Or perhaps you need to chum (freemium) the waters a bit?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Automation is essential to B2B (business to business) marketing. Businesses using automated ask internal questions like: - What marketing channels produce the best return on investment?

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Do your product shots meet the standards your target market has from their web browsing experience? Notable Examples Of Images Effect On Web Viewing.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

JUNE 30, 2017

Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. Ultimately, the goal of data-driven marketing is to identify important trends within your campaigns and customer base in an effort to cater to customer and prospect preferences.

Marketing 55

Marketing B2B Database Campaign 55

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Yet, no one bothered to try the web experience to check how much it sucked. You will get insights you can use for your data/campaigns. AND, it was the only way to submit a pre-order! Just do it.

Design 86

Design Software Review Mobile Analytics 86

Mucker Lab

FEBRUARY 1, 2014

As a result, as builders of magical web and tech products we come to view customers/users as an anonymous herd who must prefer to figure out what to buy and how much to pay on their own through endless screens of wizards, forms, and dropdowns instead talking to a human being. Payment Method.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. This post doesn’t do that. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Mucker Lab

FEBRUARY 3, 2014

As a result, as builders of magical web and tech products we come to view customers/users as an anonymous herd who must prefer to figure out what to buy and how much to pay on their own through endless screens of wizards, forms, and dropdowns instead talking to a human being. Payment Method.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And what can you do to get the most out of your campaigns? And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71

Search PPC Kansas City B2C 71

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels.

Software Review 117

Software Review Software Marketing IP 117

The Next Web

DECEMBER 8, 2012

I asked a panel of successful young entrepreneurs the following question: What nonprofit or social enterprise is doing a great job creating online community that B2B or B2C businesses can emulate? As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective?

Community 141

Community B2C Social Media B2B 141

ConversionXL

MAY 13, 2020

Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. Now that more and more tools allow you to access raw data—and cloud storage has become more powerful—web analysts should shift focus, too. After all, most questions we answer are pretty basic: Which campaigns bring more conversions?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JULY 3, 2014

If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. While it is great that we have so many opportunities to attract and engage our ideal client, managing multiple channels effectively can seem like a full time job. photo credit: iStock Photo.

Small Business 59

Small Business Marketing Lead Generation Campaign 59

Duct Tape Marketing

MARCH 30, 2022

You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. And then once, once we have that, then we're looking at ways to translate those into technical artifacts on the web that Google can see.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails. Here’s the catch.

Marketing 59

Marketing B2B SEO Campaign 59

YoungUpstarts

FEBRUARY 26, 2015

Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience. As part of an omni-channel marketing strategy, catalogs (print or digital) can be used to drive brand awareness and impact consumers’ brand perception.

Marketing 100

Marketing Distribution Social Media Advertising 100