ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

The Startup Magazine

NOVEMBER 28, 2022

They provide a hands-on transformation and revenue growth partner for B2B technology companies. Mitul also has a tremendous knowledge of sales systems, having built and led global GTM teams of 70+ people in Sales (inc. Inside Sales), Channel, Pre-Sales, SDRs, Marketing, Customer Success, and Professional Services.

Founder 128

Founder B2B Private Equity India 128

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. of their time), marketing teams (84.2%), and sales teams (75.9%). Use product marketing to boost reach and sales. They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

JULY 22, 2020

Tone and topics, channels and character, messaging and media – everything has been in a state of flux as the world undergoes a dramatic transformation. These frameworks show us how to start working from a small amount of information, learn quickly, and iterate often. What to Do With Your MVP.

SCRUM 162

SCRUM Agile Customer Framework 162

Duct Tape Marketing

AUGUST 24, 2017

Transcript of How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business. Back to Podcast. Transcript.

Sales 36

Sales Conversion Revenue Email 36

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

View from Seed

JANUARY 5, 2021

There are entrepreneurs and innovators I regard very highly, but at times I’m uncertain if their missionary zeal will be channeled effectively towards building an enduring company or if it will be directed more at spreading their worldview. But I do find this framework useful in my job of assessing and collaborating with founders.

Detroit 367

Detroit SEC Founder Affiliate 367

Duct Tape Marketing

JUNE 1, 2023

Mary provides a framework for successful launches, emphasizing strategic readiness, understanding the market, and creating impactful messages with efficient execution. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. That's right. So let's start off on the negative.

Product 61

Product Framework Technical Review Cofounder 61

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Marketers like to work with frameworks. Some might stare blankly and ask what you mean. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. They have a website, they probably have a sales team, is that kind of where it ends? John Jantsch: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

AUGUST 24, 2017

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Marylou Tyler, founder of Strategic Pipeline , a Fortune 1000 sales process improvement consulting group. How do you get past sales vanity metrics?

Sales 39

Sales B2B Framework Email 39

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. These three guidelines are recency, frequency and unit of sale. […]. I encourage you to look at the PXL framework developed by CXL.

Programming 97

Programming Revenue Analytics Software Review 97

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Share links to this content on the social channels with the most relevant audiences for your content. . Offer relevant promotions.

Social Media 148

Social Media Email Media Channel 148

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

Hippoland

AUGUST 8, 2018

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. What is a lead if it doesn’t have a chance at becoming a sale?).

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

DECEMBER 20, 2016

It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in. For example, say you need to increase the number of top-of-funnel leads for your B2B company. goal framework to create yours.

Social Media 60

Social Media Media Small Business Marketing 60

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. This is influenced by a psychological principle known as mental ownership , a commonly used technique in direct sales (e.g.,

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. Studies show that only 5% of B2B customers are ready to buy. Which do you choose? You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. What makes B2B different? updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Up and Running

JULY 7, 2021

Trillion in sales worldwide. . In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms. It gives life and personality to your business, wrapping your sales, customer service, and imagery in a story-driven layer. Review your chosen communication channels.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

JANUARY 3, 2017

We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. Accomplishing negative net revenue churn exponentially increases the LTV of conversions on your landing pages, boosting your CPA tolerance and your ability to dominate your competitors in ad channels.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. It is a part of multi-channel analytics chapter. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. 21:12] Where can people find out more about your book and your work?

Customer 87

Customer B2B Framework Sales 87

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). And you are guessing why store sales are down (and because of such a simple fix!). Time to obsess about multi-channel outcomes.

Design 150

Design Software Review Technical Review Mobile 150