Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 227

B2B Startup Angel Investor Forecast 227

Duct Tape Marketing

JULY 31, 2014

Unless your customers live under a rock and do not have Internet access or a smartphone, you should assume they are on social media. But where do you start and how do you figure out which social media channels to use? If you are a B2B product or service, then start with Twitter. Your customers ARE on social media.

Social Media 36

Social Media Media Social Network Cloud 36

Duct Tape Marketing

MAY 6, 2013

You could make a case for the fact that the Internet in general is little more than a really, really big marketplace – containing everything that has ever been made along with everything that’s ever been said. Amazon’s Fulfillment by Amazon program is a huge boost for some companies. Disadvantages of digital marketplaces.

Channel 60

Channel Small Business Distribution B2C 60

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online marketing relies on strategies that leverage the Internet and mobile devices. Online Marketing. Tradeshows.

Small Business 107

Small Business Marketing Affiliate PPC 107

Duct Tape Marketing

JULY 14, 2022

So webinars have certainly been around for, you know, ages, internet ages, I guess, you know, 15, 20 years peop marketers have been using them, certainly live, but recently eight, 10 years ago, it seems like this platform of going and signing up and sort of watching a live , but it's recorded. John Jantsch (03:09): Yeah. Get Semrush.

Technical Review 81

Technical Review Demand Cofounder Video 81

nikcub.appspot.com

MARCH 8, 2012

Reddit - Specifically the programming, business and startup sub-redits. Freenode is the network most popular with developers today, especially with open source projects (channels such as #python, #rubyonrails, ##php etc. Partnerships - B2B business development work can commence before you have a product. just an example)).

Cofounder 40

Cofounder Web Founder South Korea 40

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Related Entries Do It Yourself A/B Testing How To Build A “Navy Seal 6 Team” Of Search Marketers 3 Guidelines To Scale Your SEM Team How To Hire A Great In-House Search Engine Marketer (Or Not) 6 Strategies For Introducing New Hires To Your SEO Program Related Topics: In House Search Marketing. PRO Guides.

SEO 54

SEO SEM Social Media Search 54

Up and Running

JULY 7, 2021

Globalization and easier access to the internet have benefitted online businesses from all around the world. Years before the internet, the word “Amazon” only meant a rainforest to most people. In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] I mean, if you remember when the internet began, the first thing a lot of people tried were communities, right? That that actually being the way that it starts as opposed to a bolt on channel. In a group.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. In this example, HubSpot engages with praise and feedback it receives, strengthening customer relationships : While the internet has enabled people to advocate for the brands they love, it’s also empowered them to share negative feedback and lodge complaints. Market share.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Skipping creation of a cross-channel strategy [via Shilpa Gupta] "TV drives Search. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!).

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: .

Email 136

Email Customer Marketing Software Review 136

www.foliomag.com

JULY 31, 2012

B2B: Business Media. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Zite Expands Its Publisher Program. Web/Internet/IT/eMedia. B2B Publishing. Internet/Online Only. Mix of B2B and Consumer Pubilshing.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. On one of the most visited page on the internet. Owned Brand Channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. Is this all we can accomplish from display advertising on the Internet?

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. It is more complex than the International Space Program.

Web 164

Web Design Marketing Security 164

YoungUpstarts

NOVEMBER 18, 2016

This recent Harvard Business Review cover story, for example, cites lawsuits against big banks in the 1990’s as the impetus for diversity programs in the workplace. To combat this issue, the Internet search giant is investing hundreds of millions of dollars per year on diversity programs.

Cofounder 100

Cofounder Alabama Acquisition Chicago 100

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] The History of Advertising on Twitter [INFOGRAPHIC] What Makes the Modern Media Agency [INFOGRAPHIC] How Does the iPad 2 Compare to the Tablet Competition? Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

NOVEMBER 4, 2010

Then, the program “trains&# the tests as time goes by, adjusting based on users’ actions and predetermined desired actions. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. You can also choose to set up Genetify on your own server.

Developer 73

Developer Software Review PHP Social Media 73

Reid Hoffman

AUGUST 17, 2021

The company takes a starkly different approach than its closest competitor by offering ad-free, subscription-based search that does not track users’ internet activity. Remember, it went all the way up to 22 minutes of programming and eight minutes of ads. And the DVRs came, and that led to HBO or Netflix. RH: What a setup, Chris.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

The company takes a starkly different approach than its closest competitor by offering ad-free, subscription-based search that does not track users’ internet activity. Remember, it went all the way up to 22 minutes of programming and eight minutes of ads. And the DVRs came, and that led to HBO or Netflix. RH: What a setup, Chris.

Cofounder 69

Cofounder Differentiation Search Advertising 69

VC Cafe

AUGUST 18, 2011

Craze also offers full feature length movies, TV programming and music related content for distribution online, on mobile telephones, on Connected TV and via many other viewing platforms. Magic Software Enterprise - The Multi-Channel Broadcasting System is provided as software-as-a-service (SaaS) or as an on-site system.

Mobile 113

Mobile Media IP Distribution 113

ConversionXL

APRIL 14, 2016

Unlike a great deal of B2B marketing, the page communicates like one human talking to another. 10 Ways the Internet Is Destroying You” (ListVerse). This is the copywriter’s task: not to create this mass desire — but to channel and direct it (3). Dropbox Business does this beautifully. John Capes). Negatives. “10

Conversion 48

Conversion Technical Review Audience PPC 48

Duct Tape Marketing

MAY 17, 2017

He’s a brilliant writer, he’s prolific, he writes a blog post every day, that consistency and that particular channel is not going to be right for a lot of thought leaders. So one of the things I like to say is what works for [00:12:01] doesn’t necessarily mean it’s going to work for you.

Audience 33

Audience Business Model Leadership Social Media 33

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Set up loyalty programs to reward customers. Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. allows Pay-TV providers (Cable, IPTV & Satellite) to harness the power of Internet advertising by applying it to non-linear TV experiences.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

. - Aerotel Medical Systems is a world leading manufacturer of modular, home and mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Flash Networks’ Harmony Content Control enables safer, more productive mobile use of the open Internet for consumer or business use.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

abovethecrowd.com

JUNE 2, 2021

While giving away $5 or perhaps a “chance” at $5K in a sweepstakes is somewhat interesting, what if I told you about a marketing program where each and every customer would get THOUSANDS of dollars, or TENS OF THOUSANDS, or HUNDREDS OF THOUSANDS, or maybe even MILLIONS of dollars, all in a single one day event? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

mashable.com

OCTOBER 5, 2012

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel.

Naming 84

Naming Startup Social Media RSS 84

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Likelihood of Confusion -trademark, copyright and Internet Law. Internet trends. Internet TV.

Software Review 53

Software Review Technical Review Startup 53