Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Web/Internet/IT/eMedia.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] The History of Advertising on Twitter [INFOGRAPHIC] What Makes the Modern Media Agency [INFOGRAPHIC] How Does the iPad 2 Compare to the Tablet Competition? Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. That’s the goal of most landing pages (especially B2B). Uplifting works.

Viral 48

Viral Semantic Campaign Framework 48

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. Facebook Wins Another Patent for Its. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Age, poor internet connection, or outdated computer hardware may also impede on your prospect’s ability to click play. With explainer videos, visitor’s chose to be on your channel. 5 Dimensions of Rockstar B2B explainer videos. Repeat after me.

Analytics 98

Analytics Software Review Conversion Video 98

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. These business services channel partners range from marketing agencies to payroll providers to accounting firms and have started to understand the power of SaaS when many of the ISVs and SIs do not. Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 14, 2016

Unlike a great deal of B2B marketing, the page communicates like one human talking to another. 10 Ways the Internet Is Destroying You” (ListVerse). Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). Dropbox Business does this beautifully. Negatives. “10 How To’s. 
“How Numbers. 
“Why Image Source.

Conversion 48

Conversion Technical Review Audience PPC 48

marketingland.com

JULY 11, 2012

Attend Our Internet Marketing Conferences. Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether youre a seasoned expert or just starting out. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.

Email 49

Email Mobile SEO Search 49

mashable.com

OCTOBER 5, 2012

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel.

Naming 84

Naming Startup Social Media RSS 84

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). The others are all B2B companies. You guessed it — straight up free money. As a group they have done quite well.

IPO 82

IPO Customer Matching Silicon Valley 82