ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option).

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If you are in B2B, you’ve certainly heard of account-based marketing by now. A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That’s not a shock.

B2B 113

B2B Marketing Social Media Pakistan 113

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210

B2B Angel Investor Forecast Global 210

Duct Tape Marketing

MAY 2, 2024

What John (00:16): You just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. And that looks different for a B2C journey versus a B2B journey. It's the best investment I ever made.

SEO 64

SEO Search Generative AI Engineer 64

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Event marketing.

B2B 206

B2B Angel Investor Mobile Forecast 206

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? [20:58]

Channel 65

Channel Acquisition Framework B2B 65

SoCal CTO

OCTOBER 14, 2009

My first career was spent building radio and television stations, then running the programming side of those businesses. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Maybe that would make sense as a marketing channel. Hey, radio.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Duct Tape Marketing

JULY 31, 2014

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. While younger demographic groups are higher users, all ages are on social media. Social media is all around us and has become a daily part of people’s lives. Source: comScore.

Social Media 37

Social Media Media Social Network Cloud 37

ConversionXL

JUNE 16, 2020

Digital media scales with ad spend and martech, but SEO takes man-hours. Program building, such as reporting , education, culture building, and enablement and documentation. When you invest in program building, it must pave the way for faster site improvements. There are two ways to grow the organic channel: Get more traffic ??from

SEO 121

SEO Technical Review Software Review XML 121

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

Transformify

JULY 4, 2018

Each job post is automatically indexed by 50+ job boards worldwide and shared via the social media channels to attract the right candidates actively looking for a job. v) B2B Freelance Marketplace. (vi) Many businesses are willing to engage with social causes but find it hard to execute on their CSR programs.

Technical Review 40

Technical Review Software Review Database Algorithm 40

Duct Tape Marketing

NOVEMBER 2, 2023

I started the agency partner program that you passed on and built that up. That partner program is a lot of agencies who you work with still today. And here's the new program. I think the net of it is it went from HubSpot teaching a business model to follow to more of a partner program where you're reselling technology.

Metrics 74

Metrics Analytics Forecast Software Review 74

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now.

Community 81

Community Framework Advisory Board Viral 81

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

FEBRUARY 14, 2018

Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

Email 49

Email Technical Review Marketing SEO 49

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. You can tell without ever talking to someone, do they have a marketing automation program? Are they doing anything on social media.

Marketing 56

Marketing Social Media Analytics Software 56

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Up and Running

MAY 11, 2021

Much has been made about the death of email and the importance of social media, but let’s be clear: the rumors are not true. Email marketing still is the channel of choice for most marketers at the end of the day. That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing.

Customer 118

Customer Email HTML Social Media 118

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Create, send, and manage SMS messages, social media, and digital advertising. Improve conversion rates and ROI .

Marketing 179

Marketing SMS Campaign Channel 179

Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Event marketing.

B2B 227

B2B Startup Angel Investor Forecast 227

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 89

Marketing Affiliate Channel Software Review 89

Up and Running

OCTOBER 7, 2014

For more information on greening your spaces, check out Energy Star, a program run by the U.S. Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. I would say the most crucial thing in getting media coverage is a subtle yet persistent approach.”

South Africa 157

South Africa Software Review Green Technical Review 157

ReadWriteStart

FEBRUARY 27, 2018

In addition to using big data, B2B lead generation companies like Sapper Consulting partner with companies to leverage precise targeting and creative email content. That means sales professionals have had to learn — and value — different channels and ways to approach prospects.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

The Next Web

DECEMBER 8, 2012

I asked a panel of successful young entrepreneurs the following question: What nonprofit or social enterprise is doing a great job creating online community that B2B or B2C businesses can emulate? FITE creates community by incorporating social media into the donation process. Lisa Nicole Bell , Inspired Life Media Group.

Community 141

Community B2C Social Media B2B 141

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 37

Cost Marketing Audience Media 37

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Hint : Share testimonials from how your past customers have benefitted, describe your program/ product details to the T!

Product 100

Product Michigan B2B California 100

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. 16:47] What are some of the great social media platforms for sharing data? [20:04] 13:15] Is there a benchmark number of responses that can make a given data valid?

Channel 65

Channel Audience B2B Social Media 65