B2B Cofounder Software Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
Cracking the Code
JANUARY 25, 2021
The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. Fintech stack shifting to the cloud From the outset, Melio’s broader platform vision of enabling B2B payments in a contextual way has been key.
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View from Seed
JUNE 22, 2016
So all of us have seen both “horizontal” functions — things like mapping, scheduling, and some of the visual processing — and also “vertical” plays, like managing golf courses and other large amounts of real estate, use cases for insurance companies, for news and entertainment, and so on.
Duct Tape Marketing
APRIL 14, 2022
Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. He's also the co-founder and chairman of brand cycle.
David Teten
AUGUST 19, 2019
RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Decathlon Capital.
Duct Tape Marketing
APRIL 7, 2022
Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. So if you can imagine you have a vertical access on that access, you have high value at the top. Marketing Podcast with Marcel Petitpas.
David Teten
DECEMBER 3, 2019
To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The 11 Steps of Investing in Private Companies.
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