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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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Guide To Develop A Highly Successful Online B2B Marketplace

ReadWriteStart

Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would want to capitalize on this medium to stay competitive in the market. .

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How To Leverage The Reciprocity Principle On LinkedIn For Your B2B

The Startup Magazine

LinkedIn is among the most trusted social media platforms in the US, making it one of the best platforms for B2B marketers hoping to find great leads. It costs much less to keep an existing customer than to get one, so you may want to develop ways of ensuring that you stay connected to the customer even after making a sale.

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6 Reasons Why Technology Won’t Kill B2B Salespeople

YoungUpstarts

A new report from Forrester Research called “Death of a B2B Salesman,” predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-commerce by 2020. I’ve seen first-hand the growth in the B2B sales industry. Here are 6 reasons why technology will not represent the death of the B2B salesperson: 1.

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Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. New space companies – If we are entering a future with access to space being as routine and inexpensive as commercial air travel, shipping or trucking… what new businesses does that unlock?

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. The two aren’t disconnected, though. It starts with sales enablement. Examples: Domo , Tableau.

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