Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

The average conversion rate for a typical top ecommerce site is around 2%. That means you'll have to care about your macro-outcome, the ecommerce conversion or your lead submitted conversion or donation made to your non-profit conversion. It is the only way to win big. And sadly we are not at the top, so we tend to do worse.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JUNE 11, 2014

From B2C to B2B. It was the early promise of the web, we have your behavior/data, we can create a unique store/newspaper/everything. Except that you've noticed that after million of dollars and trillions of hours being spent on this, there is almost no personalization on the web. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

mashable.com

SEPTEMBER 22, 2008

Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. WorkflowPerfect – A Web-based business process tool that facilitates collaboration. 280Slides – A free online presentation software that allows you to import existing documents, download to PowerPoint, publish to the Web and more.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. You might end up with a picture that looks like this one … an approximate amalgamation of the best practices across the portfolio of companies I work with… Or it might look a little different. It does not stop at getting the first B2B contract.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Companies should optimize for the portfolio of visits (multiple!) I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left).

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. I've used Sunbursts to do the same with keyword portfolios. If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience? What would you like to plot?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53