ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. For many B2B SaaS companies, problem terms are the biggest opportunity. What is the SEO pyramid? brand terms, solution terms, etc.)

Framework 123

Framework B2B SEO Search 123

Startup Lessons Learned

SEPTEMBER 6, 2012

We have a slew of workshops you can choose from—the last two just added: Validate Your Learning Engines with Janice Fraser and Laura Klein. From functional silos to risk-averse managers, from compliance officers to global markets, practitioners who have tried to make headway can find frustration at every turn.

Lean 154

Lean Cofounder Analytics Startup 154

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10]

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Gary Vaynerchuk (aka GaryVee), CEO of VaynerMedia, a global creative and media agency. It’s also used to discover existing captive audiences.

Reputation 134

Reputation Audience Management Social Media 134

Up and Running

AUGUST 11, 2014

You have a great new product that you want to take global. Now, this same process tends to be referred to as outsourcing if it involves a business function, especially if it’s done across borders, or global sourcing if it involves finding an overseas manufacturer. Is global sourcing a good fit for your business?

Global 101

Global China B2B Differentiation 101

YoungUpstarts

OCTOBER 10, 2012

Your most powerful growth engine is your existing customer. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Even if you’re a global firm, it’s a good idea to restore community marketing. That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. She is a global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Go to inbound.com to get your ticket today. (01:03):

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Pros : A significantly lower CAC, wider top of funnel, and rapid global scale.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. What about throwaway claims get pitched by the number one XYZ award-winning this and leading X globally all the time.

Marketing 79

Marketing Audience B2B Framework 79

Version One Ventures

FEBRUARY 22, 2021

There are strong tailwinds on the renewable energy front as Max discussed this summer: the cost of solar is falling off a cliff; storage and EVs are falling down similar cost curves; we’re seeing innovation in financial engineering and the rise of smart grids and smart homes, etc. Carbon Footprint Assessment and Reduction.

Artificial Inteligence 88

Artificial Inteligence B2B Finance Portfolio 88

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

APRIL 28, 2015

The world of buying continues to evolve and that is certainly as true for local purchases as it is for global purchases. Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else. Search engines get nervous providing local search results that might not be accurate.

Search 28

Search Technical Review Software Review Engineer 28

A Crowded Space

OCTOBER 2, 2018

I think the same people that say “no more good marketplaces” would have passed on Airbnb because VRBO had already won the market and passed on WeWork because Regus was already global. ” While many people are off focused on drones and crypto, I remain bullish on mobile opportunities, especially for B2B use cases.

Vertical 60

Vertical B2B Early Stage Mobile 60

Duct Tape Marketing

APRIL 17, 2024

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Artificial Inteligence 70

Artificial Inteligence ChatGPT Differentiation Technical Review 70

YoungUpstarts

SEPTEMBER 16, 2014

In 2009, Matt Sonnhalter switched the focus of his advertising and marketing agency from B2B industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. You can advertise on search engines like Google and Bing or social media sites like Facebook and LinkedIn.

Advertising 150

Advertising B2B Database PPC 150

Mucker Lab

FEBRUARY 1, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming. Self service is hard.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Hearpreneur

OCTOBER 10, 2018

Africa Travel was established over 25 years ago, so there was no such thing as search engine optimisation back then. However, we have found our name to be a valuable asset in the world of SEO; the name itself is a keyword that our customers search for, making it easy for us to rank in the search engine results. 11- Four key words.

Naming 102

Naming LLC Entrepreneur Macedonia 102

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More Search Engines. The engineer who can get this question is surprisingly rare, but amazingly valuable. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Search Engine Land Sponsors. PRO Guides. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. And, and, and you're gonna have to find something else that, that, that is your sort of growth engine in stock.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

YoungUpstarts

FEBRUARY 23, 2016

44 percent of online shoppers start the process with a search engine. B2B marketers who use blogs receive 67 percent more leads than those who do not. You need to have a strong online presence in order to reach these consumers, and blogging is a great way to achieve this. The bitcoin industry can be confusing for new-comers.

Colombia 100

Colombia Audience Internet Security 100

Mucker Lab

FEBRUARY 3, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming. Self service is hard.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. " Become.com is a search engine designed to help consumers searching for products on the web.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But for B2B, for example, decision makers for older businesses can’t be found easily online. 3) B2B requires selling to other startups This brings me to my next point. more on this below). These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But for B2B, for example, decision makers for older businesses can’t be found easily online. 3) B2B requires selling to other startups This brings me to my next point. more on this below). These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

YoungUpstarts

FEBRUARY 29, 2016

At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Start A Blog For Your Business. With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

VC Adventure

FEBRUARY 1, 2010

I grew up on a family potato farm in SE Idaho and I have a PhD in Engineering from Stanford (also known as The Farm). Additionally, in Colorado and elsewhere, there is a shortage of students entering STEM – Science, Technology, Engineering and Math. So I feel I have pretty good mix of horse sense and formal education.

Software 48

Software SQL Colorado Fractional CTO 48

Hearpreneur

DECEMBER 10, 2023

Our foremost goal is to establish Songheart as a premier B2B platform, empowering businesses to convey their narratives through the emotional resonance of tailor-made music for corporate occasions like conferences, team retreats, employee recognition, holiday celebrations, and more. Thanks to Johnny Ioannou, songheart ! #11-

Technical Review 140

Technical Review Entrepreneur Artificial Inteligence Affiliate 140

techcrunch.com

MARCH 8, 2012

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. RelayStrategy Developers Smartsourcing Global Services Epsilon Concepts - LA Web Design Company Developers Arul & Associates LLC Accounting The Resumator HR admin.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Hearpreneur

JULY 12, 2017

Complex, B2B companies are struggling with social media. Midmarket, complex B2B companies are struggling with their social media. Our law firm, healthcare and infrastructure engineering clients are in demand for their expertise in translating policy into its impact on business. That’s what drives anthonyBarnum.

Social Media 49

Social Media PR Media Public Relations 49

VC Cafe

SEPTEMBER 26, 2022

It doesn’t matter if your company is B2B or B2C, as Y Combinator puts it, you need to build stuff people want, and obsess about making it as user friendly, friction free and smooth as possible. Kawasaki’s Law of Pre-Money Valuation: for every full-time engineer, add $500,000; for every full-time M.B.A., subtract $250,000.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. As the Forrester report notes, “Jabmo is best for marketers targeting global industrial/manufacturing accounts.” That’s only one segment of the B2B market. Tailor website messaging. Image source ).

Software Review 117

Software Review Software Marketing IP 117

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. The AWS APN Global Startup Program – for startup AWS Partner Network (APN) select and advanced technology partners looking to grow their products on AWS. Physical space. Support Programs.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Duct Tape Marketing

MAY 18, 2017

We have to realize that it is a global marketplace where our customers can shop around not just in our city, state or country, but anywhere in the world. A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep.

SEO 59

SEO Small Business Sweden Engineer 59

Up and Running

MAY 22, 2013

According to a study by global consulting firm Accenture, “ Times are hard when it comes to new-product development. It is interesting to note that YouTube has become the second largest search engine. Half the companies in our survey experience budget overruns in new-product development. What magazines or newspapers do they read?

Product 75

Product Marketing Forecast B2B 75

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. Your users are happier. You should not be satisfied.

Search 135

Search Analytics PPC Green 135