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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240
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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83
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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Do your product shots meet the standards your target market has from their web browsing experience? Sidetrack: What Are The Elements of a Viral Pre-Launch Page?

Analytics 134
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Cracking The Code: Happy New Year 2008!

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Overall, I spent about 1/3 of my time looking at Web 2.0 The first internet wave managed to solve pretty well the "Where to buy" problem, with sites like Kelkoo , Shopzilla , NextTag , PriceGrabber, or Shopping.com.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. However, be aware that any slips in customer service or problems with products can also go viral.

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How to help your startup turn a profit in 4 simple steps

The Next Web

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Thanks to the power of the Internet, you can build channels that are selling to many people without the need to communicate with them individually. Well, then you’ve got to go viral.

Belarus 137