Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webcasts – Live videos viewed online.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. Educates; 2. Empowers; 3. Entertains.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. What is the point in producing expensive videos on Looks & Trends when no one seems to care? SEO, PPC, Mobile marketing, will return Ad Group ideas and Keyword ideas. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. WordStream – Service that manages PPC campaigns, but great info too. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. They are learning to balance the culture clash between IT and Marketing by augmenting measurable digital experiences like video, webinars and Mobile. 2014 will be a BIG year for Digital Marketing.

B2B 111

B2B Technology PPC Marketing 111

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). You should have an incredibly amazing blog for your company (more on this below).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. That’s great. You win an award for having lots of content. But […].

B2C 100

B2C B2B PPC PR 100

ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. I offered myself as an internet marketer (doing SEO, PPC and so on). I was the very first internet marketing and SEO company in Panama. Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding.

Panama 124

Panama Africa Internet Email 124

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC).

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? Things that might hinder SEO.

Web 138

Web Analytics Technical Review Affiliate 138

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. To succeed, the brands must take thought leadership to the next level with journalism quality content inclusive of written analysis, infographics, and videos. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 64

Demand Tampa Marketing B2B 64

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). E.g. Message match / headline match from PPC ad to landing page. Neither should video. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. Image source.

Customer 140

Customer Marketing Social Media CPA 140