View from Seed

APRIL 8, 2020

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. He helps early-stage startups with sales, marketing, and general “go to market” topics.

B2B 156

B2B Angel Investor Vertical Early Stage 156

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. Also, cohort behavior often reflects the use of the product over time. Some product categories don’t drive many repeat orders.

Retention 126

Retention Analytics Campaign eCommerce 126

Women Entrepreneurs Can

OCTOBER 6, 2023

CPQ streamlines the sales process, reduces errors, and impresses customers with a professional-looking quote. It is an excellent fit for businesses that sell complex products with complicated pricing models. Each day a quote isn’t delivered to a prospect can cost you a sale.

Software 52

Software Sales Sales Cycle Revenue 52

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Avoid this and keep reading to find out 4 important sales strategies for SaaS. Offer Free Trials and Demos.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

YoungUpstarts

MARCH 5, 2018

by Keith Johnstone, Head of Marketing of Peak Sales Recruiting. That is, if they have the right sales team in place…. Ahead of CES, product development teams scrambled to make sure their shiny new product was ready for prime time. Here are 3 ways fast-growing startups build sales teams differently: 1.

Sales 113

Sales Artificial Inteligence Retention Startup 113

YoungUpstarts

NOVEMBER 5, 2018

by Keith Johnstone, Head of Marketing of Peak Sales Recruiting. High-growth startups in the software sales space need to hire adept salespeople to be competitive. Here are ways for startups to compensate for, and even take advantage of, their smaller size to attract and retain recent graduates for sales positions. With the U.S.

Sales 164

Sales Startup Salary Non-Compete 164

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Store navigation and ease. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

SEPTEMBER 20, 2021

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Of course, a video with low ROI can still generate awareness, expand impact, and lead to sales. Take outdoor-products brand Yeti. Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

FEBRUARY 27, 2019

Or you may send out sales emails to increase revenue. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. What really matters is what led prospects to your product.

Email 133

Email Software Review Campaign Metrics 133

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Purchase: the customer buys your product. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Sales Pipeline. Conversion to Sales %. Not only are they better metrics to help you understand your sales funnel, but also can be used as valid assumptions to help you predict future sales.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? Or would you prefer to go through a lengthy sales process to see if it’s a good fit?

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Up and Running

NOVEMBER 23, 2021

But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention? Each option has a range of benefits and drawbacks that can help with customer retention. It is also highly dependent on the quality of both your product and its delivery.

eCommerce 110

eCommerce Customer Retention Reputation 110

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. If you can make sales work, this is another eminently scalable channel for startups. Some resources for sales: Close.io

Channel 118

Channel Marketing Viral SEO 118

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

crowdSPRING Blog

AUGUST 7, 2018

If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. Is your small business website helping or hindering your business?

Small Business 59

Small Business Mobile Design Search 59

YoungUpstarts

AUGUST 28, 2017

You could put it up for sale. At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view.

Customer 124

Customer eCommerce Marketing Retention 124

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? John Jantsch: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Guy Nirpaz

DECEMBER 12, 2011

In a successful Client Lifecycle program, the leaders in departments such of Sales, Marketing, Product Management and Client Services all have a role to play at some point. The Executive owner is often the most senior client-facing (post-sale) executive. This executive owner should be responsible for client retention.

Retention 54

Retention Merger Programming Sales 54

Duct Tape Marketing

MAY 25, 2022

You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. And there's a really good chance they've been doing this stuff for five to 10 years, not if not in marketing and sales and service across other areas of the company. It's called drip. And SMS sends into ch CHS try drip free for 14 days.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

Version One Ventures

FEBRUARY 18, 2015

In recent years we have seen a big focus on establishing customer success teams across the SaaS B2B industry. The goal is about both (initial) conversion and (subsequent) retention. That’s because these users never get far enough into the product. They check out right away. Users need to get hooked early, or they’re gone.

Customer 60

Customer Retention B2B Conversion 60

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 1, 2014

What do you do when you have a new product coming out, you know the product is good because people who have used say so. You go and run a qualitative survey on those people who clicked through but didn’t buy the product of course! If you want to start a loyalty program to improve customer retention , survey frequent buyers.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? The Gabor-Granger Technique is a simple technique based on asking people the likelihood of their purchasing a product at different prices. To simplify it, the technique involves asking a series of questions like, “would you buy (product) at (price)?”

Product 48

Product Retention Revenue Acquisition 48

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Measuring and optimizing in-product activity. SaaS businesses also span a very wide swath of models and products. How is Optimization Different for SaaS?

Conversion 48

Conversion Churn Rate Retention Metrics 48