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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) We got 300.

Marketing 120
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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. But when executed right, it pays dividends.

Demand 124
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95