Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

JULY 5, 2010

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I watched the OReilly webinar and would love to see more. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

JANUARY 31, 2014

Message Match] Project Management Software. Tells why you’re unique ( Meetingburner = Webinars and Screen Sharing Made Awesome – No instillation required). 5 Dimensions of Rockstar B2B explainer videos. The more your visitor sees “themselves” in the reviews and authority sites, the more receptive they will be to your page.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. If you teach people how to run their businesses more effectively, they’ll look to you first as they search for software solutions.”. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Compared to selling sophisticated software bundled with professional services to large enterprise companies (Fortune 500) which involves navigating a lot of complexity in the buying cycle. Custom ebooks/webinars & highly targeted ads & marketing (i.e.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

MAY 15, 2017

And from there the chat bot can then send them to leave a review or it can even show other products that they might be interested in buying. But I have been able to launch these things without touching code and there’s two platforms I recommend for that. Or do you have to have some programming knowledge or ability?

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise Social Media Management Software. About The Author: Conrad Saam is the Director of Marketing for Urbanspoon , the widely loved restaurant reviews and reservations site and Top 25 iPhone app. Research: Enterprise Social Media Management Software. PRO Guides. Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Click on over and give us a review on iTunes, please! I've got tons of webinars, everything. I love this stuff.

Artificial Inteligence 71

Artificial Inteligence ChatGPT Differentiation Technical Review 71

Up and Running

MAY 21, 2014

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

APRIL 4, 2014

Part of it may be due to the mentality of marketers as a whole. We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content. image source. million users in 2 years. Lead Magnets. &

eCommerce 112

eCommerce Sales Marketing Software Review 112

conversionxl.com

FEBRUARY 4, 2014

Message Match] Project Management Software. Tells why you’re unique ( Meetingburner = Webinars and Screen Sharing Made Awesome – No instillation required). 5 Dimensions of Rockstar B2B explainer videos. The more your visitor sees “themselves” in the reviews and authority sites, the more receptive they will be to your page.

Analytics 98

Analytics Software Review Conversion Video 98

Reid Hoffman

AUGUST 6, 2020

ONCE A COMPANY HAS YOUR ATTENTION, WHAT ARE THE NEXT STEPS IN THE DILIGENCE PROCESS? One of the really interesting things that we’ve discovered about diligence is that the smartest people will actually often disagree. Diligence is specific to the company. It’s not an easy question to diligence. Take B2B companies.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. That puts them in the awareness stage.

Customer 140

Customer Marketing Social Media CPA 140