Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

OCTOBER 30, 2019

Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Email Campaigns: Dos and Don’ts.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? To what points in the customer journey do they correspond?

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 75

Marketing Differentiation B2C PR 75

Up and Running

JULY 26, 2021

While there are lots of website agencies and freelance designers on the market, the truth is that reputable web agencies receive RFPs all the time. If you don’t have the in-house resources to create a professional site, you’ll want to look for a talented web design team for assistance. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

Social Media 100

Social Media Campaign SEO B2C 100

Up and Running

JUNE 8, 2021

Your brand’s connection with your customer is strengthened with good storytelling that’s authentic and that’s true to your brand’s values. By focusing on what you stand for and weaving that into your content and communications, what you share with your customers becomes linked with how they will view you. This makes them essential.

Small Business 133

Small Business Marketing Japan Global 133

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile 190

Mobile Social Media Distribution PR 190

ReadWriteStart

APRIL 16, 2020

In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain. Both sides are very well interconnected as satisfied employees result in better customer experience. Some of these mediums include web content marketing, SEO, social media marketing, etc.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. Just do it.

Design 86

Design Software Review Mobile Analytics 86

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Make Automation Customized.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Plenty.

SEO 59

SEO Kansas City Kansas Missouri 59

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71

Search PPC Kansas City B2C 71

Brandanew

FEBRUARY 26, 2016

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails. This is the very first thing a customer sees before he/she even thinks of opening the email.

Email 100

Email Marketing B2C Social Media 100

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Construct an organic campaign with advocates. Give them the ability to add their own input on how they could contribute to best to make the campaign as effective as possible.

Campaign 147

Campaign Social Media B2C Metrics 147

Duct Tape Marketing

MARCH 30, 2022

Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. I mean, they're trying to serve their customer, right? It means that your SEO resources are better spent optimizing for your customers, not Google's algorithm.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Duct Tape Marketing

AUGUST 17, 2022

I mean, they're trying to serve their customer, right? It means that your SEO resources are better spent optimizing for your customers, not Google's algorithm. So Google's algorithm is trained to find the right content to find the content that your customers are looking for when they're making a buying decision. In some ways.

SEO 88

SEO Technical Review Metadata Social Media 88

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Sales messaging with only internal or stakeholder input will lack customer insights and perceptions.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

MARCH 17, 2023

Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective. But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B.

B2B 82

B2B Marketing B2C ChatGPT 82

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

VC Cafe

MARCH 15, 2016

However, after a few weeks of trying to make customers fall in love with what you’ve created, you realise that nothing is as easy as “build it and they will come”. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? One final thing.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. I have a higher standard for who our customer is.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? You know, you have a campaign, right? It's customer self-service.

Community 83

Community Marketing Audience Networking 83

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. What about people who might not yet be Walmart customers?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 4, 2014

If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do. Sounds better right?).

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MARCH 14, 2024

By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. This is more efficient to do it this way, and we lose sight of what's best for the customer. That may be easier for those two people to communicate that way, but it's not good for the customer. (06:26):

Hiring 69

Hiring Leadership Email Campaign 69

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. What new ideas must you bring to each of the always-on twenty social networks and Email campaigns that you run each week?

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Make your customers feel truly special by adding them to an exclusive group. It’s a great opportunity to meet experts that you’ve known on the web for ages. That campaign was a definite success.

B2B 110

B2B Marketing Social Media B2C 110