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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). LinkedIn video ad metrics.

Video 129
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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Various business models in an on-demand courier delivery app.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Select your content distribution channels.

Audience 127
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Email campaigns, Cold calling. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Insights: A more even distribution of time spent due to better structured deck. Outbound prospecting. number of downloads.

B2B 48
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They use different technologies of course, and different distribution mechanisms. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Step 1: Tag every shared link with campaign tracking parameters.

Analytics 143
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Does the distribution match your goals? Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success).