ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Lafley and Roger L.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Too much emphasis was on Averages (remember averages suck, distributions are better ). Metrics matter. What do you think happened?

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MARCH 4, 2016

Email campaigns, Cold calling. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Insights: A more even distribution of time spent due to better structured deck. Outbound prospecting. number of downloads.

B2B 48

B2B Sales Technical Review Software Review 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This provides us more time to develop meaningful relationships with prospects and customers. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Then set up the campaigns that’ll generate the data. The marketing technology landscape is overwhelming.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Does the distribution match your goals? Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success).

Analytics 90

Analytics Search SEO Metrics 90

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60