Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 82

B2B Marketing B2C ChatGPT 82

YoungUpstarts

OCTOBER 30, 2019

Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Email Campaigns: Dos and Don’ts.

B2B 138

B2B B2C Social Media SEO 138

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

APRIL 4, 2014

According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important. Email remarketing. Obtain Customer Emails For Direct Communication. image source. Behavioral targeting. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Duct Tape Marketing

MARCH 30, 2022

Consider it a treasure map with a, a very clear X marks the spot with HubSpot, save, reuse, and share your best performing emails with your team for a faster and more consistent way to communicate with prospects. A lot of it depends on whether you're B2C or B2B. And so what we did was we put together a campaign. Like this show?

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Duct Tape Marketing

AUGUST 17, 2022

And then once, once we have that, then we're looking at ways to translate those into technical artifacts on the web that Google can see. A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. Like this show?

SEO 88

SEO Technical Review Metadata Social Media 88

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. .

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Let's go there.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

FEBRUARY 26, 2016

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails.

Email 100

Email Marketing B2C Social Media 100

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Brandanew

AUGUST 13, 2015

Emails/ your profession) and can qualify leads and follow up creatively. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Web-based sale or phone call? What do they have in common?

B2B 48

B2B Conversion B2C Sales Cycle 48

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Inspire Customers To Call You. including the stamp.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Do you have historical data on your users beyond the ones available from their web session?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. This works on email, too. Web forms are often the last and most important mile in a long journey.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

JULY 26, 2021

While there are lots of website agencies and freelance designers on the market, the truth is that reputable web agencies receive RFPs all the time. If you don’t have the in-house resources to create a professional site, you’ll want to look for a talented web design team for assistance. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

MAY 24, 2012

It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. After a public scandal about people overdosing on Tylenol, they had a responsible dosing campaign. Not too many. We know how that played out.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do. Sounds better right?).

Metrics 126

Metrics Web Analytics Campaign 126

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You know, you have a campaign, right? Click on over and give us a review on iTunes, please! that's new idea.

Community 83

Community Marketing Audience Networking 83

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. The ground was then set for sending her my pitch email, while promising her an exclusive. It quickly grew to 200+ emails and I was able to get coverage on multiple blogs for each one of our press releases. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Email Story. Web Video Roundup. Print Story.

Naming 84

Naming Startup Social Media RSS 84

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Search engines use anchor text to identify and weigh the authority of web pages. Why You Need It.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. Example: Revue. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

online.wsj.com

SEPTEMBER 23, 2012

Opinion: Noonan: The Romney Campaign Needs a New CEO. Most Emailed Feed. Consumer Services (B2C). Web Design/Tech Services. Opinion: Noonan: The Romney Campaign Needs a New CEO. Pension Crisis Looms Despite Cuts. Subscriber Content Read Preview. Firms Miss Out on Jobs Push. Subscriber Content Read Preview.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. They want to share your values. They are your driving, but unseen, force.

Small Business 133

Small Business Marketing Japan Global 133

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. Yet, no one bothered to try the web experience to check how much it sucked. Email it to the CMO. Just do it.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

MARCH 14, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. For somebody that's got that kind of full-time experience, plus they're not going to write the email copy. 03:57): How do we get the email?

Hiring 69

Hiring Leadership Email Campaign 69

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. or you can consume them one at a time.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. You can also tell them to email you by leaving an email address in the comments or tell them to send you a DM on Twitter by leaving your handle in the comment.

Campaign 147

Campaign Social Media B2C Metrics 147

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it.

SEO 59

SEO Kansas City Kansas Missouri 59