VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. mobile purchasers). Such details help identify when it makes sense to push marketing and when there’s no point.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

APRIL 15, 2018

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Cost savings.

B2B 153

B2B B2C PPC SEO 153

YoungUpstarts

FEBRUARY 23, 2015

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Touting itself as providing “digital marketing strategies for beating competitors with 100 times your spending power”, Taking Down Goliath is roughly divided into three sections. Determine campaign media channels.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You must be freaking out, you have a huge website and 25 mobile apps. It does not matter if you are are B2B or B2C.

Design 86

Design Software Review Mobile Analytics 86

ReadWriteStart

SEPTEMBER 3, 2010

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S.

France 163

France Technical Review Incubator Early Stage 163

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. It’s a similar pattern to other content marketing plays. Tailwind is an official Pinterest content marketing partner and can provide actionable data on how to improve your Pinterest efforts. How to pin?

Marketing 114

Marketing Viral Campaign Search 114

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 9 Emerging Analytics: Social, Mobile, and Video. Duct Tape Marketing , and Web Analytics 2.0. Pick any social media channel, or all. It is not a hard book to read, though it is brain food.

Analytics 71

Analytics Web Technical Review Metrics 71

ReadWriteStart

FEBRUARY 27, 2018

Sharing Data to Enable Sales and Marketing Collaboration. For years, sales and marketing had a rather adversarial relationship. It turns out that for real insights to be collected, marketing and sales need to work together and share the data that drives the personalization process.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. Other social channels also made inroads as 2020 ended. Mobile was a common way that engagement increased, and TikTok’s mobile focus made it a place to watch for social eCommerce.

eCommerce 150

eCommerce B2B Forecast Demand 150

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Focus on the mobile experience. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

OCTOBER 26, 2017

Companies Seeing Success With Radio Ads written by Guest Post read more at Duct Tape Marketing. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. Radio – a thing of the past, right?

Advertising 49

Advertising Hosting B2C Audience 49

The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. This post originally appeared on the SumAll blog.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

AUGUST 27, 2015

Considering a bulk of our clients are in the B2C retail market and ask us this question plenty times, today we will share a special case. They also moved to a mobile-only existence as they realized 80% of their orders came online. You can optimize online-offline integration by having both channels work for you.

B2C 100

B2C B2B Cofounder Social Media 100

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. Parental status.

PPC 48

PPC B2C B2B Sales Cycle 48

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Because each of the channels requires individual creative handling.

Social Media 62

Social Media Media Marketing Lead Generation 62

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Every Brand Marketer has written down the brand persona.

Web 164

Web Design Marketing Security 164

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. However, they adapted part of their business model and the partners they use in order to seize the new channel. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

NOVEMBER 8, 2018

Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. The biggest change is that, more often than not, voice search is a winner-take-all scenario : Voice assistants respond to queries with a snippet that mirrors the “featured snippet” on desktop and mobile results 41% of the time.

B2B 100

B2B eCommerce Search Technical Review 100

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. 69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. These Marketers write articles and give conference keynotes that obsess about “viewable above-the-fold ads.” You, I’m talking about you!). It is not easy. winning #not.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

NOVEMBER 3, 2016

One of the best things about creating a marketing strategy for your small business is realizing how many tools exist to simplify the process. We turned to the experts at the YEC to find out what marketing tool, tactic, or strategy they can’t live without. See Also: 11 Tips for Focused, Effective (and Inexpensive) Startup Marketing.

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right?

Analytics 139

Analytics Aggregator Channel B2B 139

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Brandanew

FEBRUARY 24, 2016

Remember, keeping an eye on market trends is just as important as creating loads of great content and is definitely a part of making your content strategies ! Over 80% are sharing / tweeting using mobile devices. Ensure the links you share are mobile friendly. Twitter ads cost 33% less than other paid channels Click To Tweet.

Social Media 100

Social Media Channel B2C Lead Generation 100

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! Businesses as in Red Bull and T-Mobile and Johnson & Johnson. So why break the rule?

Social Media 165

Social Media Metrics Conversion Media 165

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69