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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh. How are we doing?

Retention 109
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. They want the raw data versus a polished message.

Customer 433
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Guide to Create an Uber for Courier App

ReadWriteStart

Various business models in an on-demand courier delivery app. Business to Consumer (B2C) – It is the most common type of business model. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants.

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In 2023, mobile commerce will remain in demand and grow even further. Last Mile & Next-Day Delivery Last-mile delivery, the last leg of the parcel movement from the transportation hub to the final destination, will also be in high demand in 2023. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.

Marketing 120
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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

In September 2017, I spent 2 weeks in Austin, Texas to understand what makes this vibrant startup ecosystem tick. It follows up on my posts discussing why early stage startups should — or should not — move to Silicon Valley. Should Early Stage Startups Move to Austin because of Customers?

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. Image source ).

Demand 101