Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Self-printed cost is $0.46 And best of all, they don’t cost any money!” Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

FEBRUARY 2, 2022

Click on over and give us a review on iTunes, please! And so, uh, if you want people to have certain impressions of your business or your product from the very get code, the first time they hear about it, then you should put a lot of thought into the name. Feel free to give us reviews. Like this show? Duct Tape Transcript.

Naming 75

Naming Kansas City Kansas Technical Review 75

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

NOVEMBER 22, 2022

Cost per click: Track ad spending to improve performance Where to track CPC 12. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 25, 2021

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. Working backward from a press release is a fast and cost-efficient way to clarify how to position your content in the most intriguing way. They began with 2,015 monthly downloads in September 2020.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. by downloading guides, using the open parts of our product, requesting a demo). In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. The cost of gaining new customers is generally far greater than keeping existing customers happy. 8) Sales Reporting.

Social Media 63

Social Media Channel Technical Review Sales 63

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It does not matter if you are a B2B or B2C or A2K, you will always see this. Transactions, Revenue and Ecommerce Conversion Rate. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. And it builds this emotional switching cost.

Community 83

Community Marketing Audience Networking 83

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). What is the cost of, and options for, an ADT security system? I love the social nature of sharing playlists. I like the bonus.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). How much can a bad form cost you? Unbounce released a really cool report that you guys should download.

San Antonio 86

San Antonio Metrics B2B Analytics 86