LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.
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