Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. So, in this new market dynamic, should you go for patents?

IP 163

IP Technical Review B2C Social Network 163

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market.

PR 146

PR Public Relations Reputation B2C 146

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Your goal here is to sustain revenue and your position in the market.

Product 96

Product Social Media Audience Software Review 96

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. Incorporate Amazon sales into a subscription box business model. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. billion , of those sales. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

YoungUpstarts

AUGUST 4, 2014

How big is the market for Muslim-friendly products and services? To tap this burgeoning market, companies should consider working with local partners who possess a more intimate knowledge of each market. They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Distilling marketing content, then distilling it again. Or sales-qualified leads.

Analytics 161

Analytics Acquisition Channel B2C 161

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Facts and market data is key — hunches and gut responses are rarely sufficient to improve your pricing architecture. Let’s break this down. Who are they?

Differentiation 54

Differentiation Virginia .Net B2C 54

ConversionXL

AUGUST 21, 2019

Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. Sequences did little to nurture my awareness before asking for a sales call. This post from CXL includes some good examples of meaningful KPIs for an email sequence: Gross customer adds; Marketing-qualified leads; Time-to-close; Revenue.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Check it out.

Community 79

Community Framework Advisory Board Viral 79

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

OCTOBER 15, 2017

Even with his excellent health at age 85, has he aged out of relevance to the mass market and therefore high value ad serving? Will his digital presence measurably affect sales of his newest book What Unites Us ? A good example is the marketing technology sector. What happens to his digital property when he passes?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. Is it market understanding, is it experience, is it a particular set of personality traits? What makes it a strong differentiator?

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. Is it market understanding, is it experience, is it a particular set of personality traits? What makes it a strong differentiator?

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Touting local production, sustainable manufacturing, or other company values may earn more clicks or sales.

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

MAY 2, 2017

The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing. I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. Email marketing. Social media marketing.

Small Business 61

Small Business Marketing Lead Generation Non-Compete 61

Austin Startup

JULY 12, 2010

37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject. Customer Care Today.

Customer 80

Customer Harvest B2C Technical Review 80

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing Podcast. Back to Podcast.

Video 39

Video Technical Review Software Review Colorado 39

YoungUpstarts

FEBRUARY 23, 2015

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Touting itself as providing “digital marketing strategies for beating competitors with 100 times your spending power”, Taking Down Goliath is roughly divided into three sections. Online Audiences and Marketing Messages.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

JULY 29, 2013

During the course of the bootcamp you will be expect not just to build the product, but launch it, and keep iterating it in response to market feedback, in whatever direction maximizes growth. Does the solution DIFFERENTIATE from current competitors through a UVP? Have we confirmed a CHANNEL to reach our market?

Asia 207

Asia Singapore Cofounder Incubator 207

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

Hiring 67

Hiring Leadership Email Campaign 67

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. So in essence – great optimizers are polymaths.

Conversion 48

Conversion Analytics Software Review Hiring 48

The Startup Magazine

JUNE 26, 2018

There are other examples of big domain name sales running into millions of dollars each. Differentiation in this case is key. Little wonder you’re recording little sales abroad. Okay, you say. So, WHAT’S IN A BUSINESS NAME? Quite a bunch I’d say. To put it in perspective, Cars.Com recently sold for a massive $832m!

Naming 92

Naming eCommerce Startup Database 92

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

Austin Startup

FEBRUARY 3, 2019

It doesn’t mean you won’t be able to help other companies, and we are in many B2C startups, for example. When Clayton decided to start a Fund after his incredible sale of Deep Eddy Vodka, we knew we had to be investors. proven CPG experts, who understood shelf placement, branding, market research, etc. see lesson 3 above).

Angel Investor 48

Angel Investor Advisory Board Equity B2C 48

Software By Rob

AUGUST 18, 2010

When 37signals talked about giving something away for free as a marketing strategy , it made a lot of sense to me: “For us, Writeboard and Ta-da list are completely free apps that we use to get people on the path to using our other products. Taking advantage of word-of-mouth marketing requires more users than most of us will attain.

Software Review 78

Software Review Software Revenue Cofounder 78

VC Cafe

JANUARY 16, 2011

Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Ceedo Technologies.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

MAY 23, 2017

written by John Jantsch read more at Duct Tape Marketing. Hello and welcome to another episode of the Duct Tape Marketing podcast. But one of the things that they do is they’re just time and time again, not afraid to take on markets where people have said, “You’ve got no business going there.” Transcript.

Tampa 34

Tampa Florida Customer Audio 34

ConversionXL

JUNE 2, 2020

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

Differentiation 162

Differentiation Software Review United States Demand 162