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The How – and Why – of Event Marketing for Small Businesses

Women Entrepreneurs Can

In a recent report, Frost and Sullivan found that live events are worth $500 billion. In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. The key is adopting strategies that maximize each dollar spent on event marketing. Small B2B or B2C conferences.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Read books, listen to podcasts, pay for courses you think will be beneficial, have a coach or mentor, listen to others who have more experience, watch videos, train your mind, and go to networking events. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost.

Founder 101
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. Some people also attend various conferences and lectures about the trends, yet such events cover relatively outdated developments already implemented by large corporations.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? So that you're not the, always the one who has to kind of kick off the conversation and also see if some people there's some people who want to also throw some virtual events for your community or help post in person events.

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. This is a recap of the more insightful tweets and comments from the event.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Recently, we implemented Google Event tracking on all of our buttons and features to understand our most (and least) used features. Gamification isn’t the domain of B2C or gaming sites alone. In our card game research, we learned that the earliest card games were meant to teach players about historical events.

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