Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. "Micro-Outcome Goal": Key Events. "Micro-Outcome Goal": Key Events. And, that is how it should be. etc.). . "Micro-Outcome

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

APRIL 12, 2017

Michael Aagaard, our event emcee, quickly kicked things off in style… Getting ready to kick off #CXLLIVE – This. Flying back to SF after a great week in San Antonio for #CXLLive , great event, even better people. Thank you to everyone who made this year’s event our best yet! Useless measures and silly metrics.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

Customer Development 166

Customer Development Developer San Francisco Customer 166

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )?

Management 150

Management Product Entrepreneur Silicon Valley 150

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Success is not random, but a planned event! Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

AUGUST 21, 2019

Choose a single metric to help you measure your campaign’s ROI. Some of these metrics are easier to track than others, but the point is to set a goal that accurately reflects the business outcome you’re after. Companies with a product-led growth strategy may focus on: Free-trial starts; New users. Inclusion Offer value.

B2B 131

B2B Technical Review Email Sales 131

OnlyOnce

NOVEMBER 30, 2022

Even in traditional B2C businesses that make heavy use of traditional non-addressable media (like print, outdoor, radio, and TV) – even in those businesses, today everything can be tested and measured to some degree.

B2C 62

B2C Channel Metrics Sales 62

Duct Tape Marketing

JUNE 16, 2017

How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing. Conferences, workshops, and events are a big investment. When treated properly, events can be a great source of content. Luckily, your events can be a huge source of evergreen content. Both during and after the fact.

South Africa 54

South Africa Audience Video Africa 54

View from Seed

MARCH 3, 2015

There are goals set for marketing, but our sales team also relies on more traditional tactics like networking, cold calling, going to events, getting word-of-mouth referrals and those types of leads, so they’re not as dependent on marketing yet. I’m at Toast now and see something similar. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

FEBRUARY 20, 2012

You'll also note small thinks like outbound link tracking (using Events) to set up for social actions and ensuring all affiliate links are tagged with our company's tracking parameters. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Check the Google Analytics metrics. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Startup Lessons Learned

MAY 14, 2009

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. Id also welcome nominations over email , if you have someone you think is a good fit for the event. Labels: events 7comments: Mike 2.0said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I believe it is best at describing sequences of events. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Gaining market share is the best thing a brand can do for its loyalty metrics, word of mouth, and getting into a consideration set of buyers. When differentiation doesn’t matter.

Differentiation 162

Differentiation Software Review United States Demand 162

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. From there it is but a short hop to renting it for myself… $40 for an extra-special event, and new memories. Take any metric you want. Pick any metric you want. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. B2B or B2C. Conclusion. Agency or SaaS.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

MARCH 21, 2017

Make the delivery a big event. As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. The first 3 are micro-metrics at best, and the 4th doesn’t tell the whole story. The most obvious case for influencer marketing is with B2C retailers. Send an enormous box full.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

AUGUST 5, 2015

This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Social Media Examiner uses social proof on their conference landing page to show how many people are talking about the event year-round. Display the metrics for your product in a positive light.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

FEBRUARY 18, 2019

The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions.

Social Media 129

Social Media Media Marketing Campaign 129

steveblank.com

JULY 8, 2011

Reply Paul Campbell , on October 14, 2010 at 9:56 pm said: Hi Steve, It was a pleasure to meet you at the Churchill Club event tonight. No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Up to 7 seconds? Instrument.

Analytics 48

Analytics Technical Review Conversion Framework 48

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Take a look and let me know what you think.

San Francisco 144

San Francisco Customer Wiki Lean 144

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

VC Cafe

JANUARY 16, 2011

For the third consecutive year , VC Cafe puts the spotlight on the Israeli companies exhibiting in the MWC 2011 event. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103