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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Retention over 50% is considered top quartile.

Retention 109
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2023-2024 B2B SaaS Benchmarks

VC Cafe

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m

B2B 78
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141
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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

But the CEO was able to talk not only about his co-founders and vision in his pitch, but also presented detailed pre-launch interviews with a handful of prospective customers who indicated they’d participate in a paid beta once the product was ready. Once you cross the chasm of launching v1.0,

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Why revenue shouldn’t be your North Star Metric

VC Cafe

The discussion that ensued was insightful and I thought it would be worth sharing it here for founders who are dealing with a similar issue. ” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric.

Metrics 179
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Product-Led Growth (PLG) For Startups

Mucker Lab

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78
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The State of Consumer Tech in Israel in 2023

VC Cafe

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148