Remove B2C Remove Information Remove Lead Generation Remove Video
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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5 Lead Generation Avenues You May Never Have Thought Of

YoungUpstarts

Looking beyond the typical lead generation avenues of your business can significantly increase the top of your lead funnel. Below are 5 simple and easy Internet based lead generation avenues every company should be taking advantage of: Twitter.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

You can do this by providing educational and informative content with no strings attached. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Using video helps to grab attention. Image source.

Customer 140
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Use them to make your audience laugh with short videos.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. A relevant title, a short description with website URL can be useful for lead generation. Facebook has provided the ease of generating leads right from the platform through lead generation ads.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. What content and information do they like?

B2B 48