ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Use email to nurture recipients to conversion and beyond with relevant information and buying incentives. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

SEPTEMBER 10, 2018

This will not only inform your application, but if accepted, this is going to help you get on the same page as the staff, as well as be more successful in business meetings outside of the acceleration program. My personal advice is to go a step further and research the history of the program or the institution that runs it. Who founded it?,

Programming 124

Programming Chile B2B B2C 124

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. For more information on the SiriusDecisions frameworks, I recommend you read about them straight from the source. Do you do account-based marketing?

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Inform Me. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ].

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

ConversionXL

MARCH 31, 2021

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. It acts as a narrative that allows pain-points to stand out, providing detailed information on why they’re relevant to your strategy.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Search dropdown.

San Antonio 86

San Antonio Metrics B2B Analytics 86

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Ad Industry Metrics. Actionable marketing tip: Encourage customers to share your information on social media venues. ClickZ Awards.

Social Media 86

Social Media Media B2C New York 86

Austin Startup

JUNE 26, 2019

Let me first start with some key info for those currently using the site: please retrieve information from your accounts by June 28th. Because we will not be maintaining the integrity of the data after June 28th, we will be discounting the search and account features after that date. and we mean everyone ?—?we’ve Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. Write down your Content Marketing Strategy. > f) SEO ranking.

Social Media 100

Social Media Marketing SEO B2B 100

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. I use Feedly to track information about the companies and industries I am tracking, and share that information internally. Pacer is useful to search prior litigation, bankruptcies, etc. If you have one, please contact me.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

I can go play with the simulation and be informed (scared, actually) of the implications of taking credit and become a more qualified lead for Credit Karma. Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Coming up with a teaser video informing your audience with your business’s USPs and launch date. These keywords will help you rank in search results and should be incorporated in your blogs, social media and your main marketing site. Conversion rate.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. The moment you stop paying for search ads is the moment your traffic dries up. The Search Terms Report is the best place to go to get information about your keyword targeting.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 1, 2017

Processing fluency is the ease with which information is processed. The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Image Source.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. A quick check on “sales enablement” worldwide Google search trends shows that it is still a steadily rising trend: With the popularity come a proliferation of different tools. Types of sales enablement tools. number of downloads.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

FEBRUARY 10, 2016

A vast majority of us out there are data rich, information poor. : (. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. It sucks to be there. Amazing, right? And, that is how it should be.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Historical segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 1, 2017

Processing fluency is the ease with which information is processed. The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Image Source.

Customer 91

Customer Retention B2C Programming 91

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. But beyond that, not much.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Austin Startup

MAY 12, 2020

If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see. While you’re trying to jump on your next campaign concept, content and design, you’re missing all the valuable data from your last campaign that could be informing your next effort. Why such a small focus?

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. How crazy is that?

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

NOVEMBER 18, 2014

Treemaps are a great way to visualize a lot of information. You can hover over each box to get a sense of the key metrics. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). Three cool benefits: 1.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. I’m talking about a soul searching, top-to-bottom, resource-demanding review of how customer service is defined by your organization and whether or not you are actually accomplishing it.

Customer 28

Customer Software Review B2C Social Media 28

Seeing Both Sides

AUGUST 16, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Search hashtags and brand mentions. For instance, Coca-Cola would search for brand mentions like coke or coca cola and hashtags like #cocacola, #coke etc.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Everything you need, data and information, to do an audit is public. Set aside the useless metrics like Impressions and 3-second Video Views.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines.

Demand 47

Demand B2B Curation SEO 47

steveblank.com

JULY 8, 2011

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

FEBRUARY 18, 2019

The data improved content creation, tailored website vocabulary to the voice of the customer , and honed their search strategy. The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. Social listening.

Social Media 129

Social Media Media Marketing Campaign 129

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely . Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60